UNICEF Nigeria Project with Facebook: Amplifying and Testing Immunization Messages

A case study on the effectiveness of vaccine messaging on the UNICEF Nigeria Facebook platform

A child receiving vaccination
UNICEFNigeria/2021

Highlights

UNICEF Nigeria partnered with Facebook to amplify and test the effectiveness of vaccine messages on its Facebook platform, via an information campaign. The campaign had three main objectives:

  1. Promoting that vaccines are safe
  2. Promoting that vaccines are effective in protecting children from vaccine-preventable diseases (like polio and measles)
  3. Promoting that it is important to continue routine immunization amidst the COVID-19 pandemic

The information contained in this publication is drawn from the data collected during the case study.

Author(s)
UNICEF Nigeria and Facebook
Publication date
Languages
English

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