10/01/2018
Communication for Development
https://www.unicef.org/nepal/communication-development
The Challenge, To achieve results for children and women by changing behaviour to address negative social norms The analysis of key deprivations in children’s and women’s rights in Nepal concludes that alongside shortfalls in the enabling environment and the systems for response, there is the underlying challenge of undesirable beliefs, attitudes and entrenched…, Resources, The Solution, Creation of a conducive policy and programme for sustained change in social norms and behaviours, helping the realization of the rights of women and children of Nepal. The C4D programme is based on the Socio Ecological Model (SEM) which posits that “Individual behaviour both influences and is influenced multiple levels of influence”. This…, System Strengthening and Capacity Building, In order to ensure that social and behaviour change initiatives are given due importance, it is critical to equip the government, CSOs and media partners with the necessary capacities in the area. Strengthening the capacity of community level communicators who operate as part of the government system is vital if sustained and quality engagement…, Partnership and Innovations , Building broad – based, multi-sectoral partnerships needs to be established to reach out to families and communities at scale. Partnerships with organizations that have extensive reach such as the Ex.Army officers association, religious networks, women’s cooperatives etc needs to be buiilt to ensure that members of their networks, especially at…, Community Empowerment and Social Norm Change, It is necessary to select geographies based on identified deprivations and marginalization to develop and implement specific and tailored C4D interventions to ensure that those most in need of information, support and empowerment are engaged with in a focused and intensive manner. The core of this approach would be to empower communities to become…, Knowledge Management, Research, Monitoring and Evaluation, To design appropriate C4D interventions, a formative research needs to be carried out to better understand the barriers and motivators/ drivers behind prioritised behaviours. Partnerships with professional/ academic institutions needs to developed and trainings should be rolled out a course on C4D. Health Volunteer testing water quality A female…
