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UNICEF Montenegro National Goodwill Ambassador



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UNICEF Montenegro National Goodwill Ambassador

Famous musician in the Balkans Antonije Pušić alias Rambo Amadeus became UNICEF Montenegro National Goodwill Ambassador in 2006.


Since then, he has actively supported UNICEF’s initiatives related to inclusion of children with disabilities, fostering, digital safety, peer violence and positive parenting.

School without violence

Within the School without violence campaign, Pušić, together with children from one primary school (Štampar Makarije) in the capital, produced a song entitled Dream school – Škola iz snova.

It's about ability

Within the It's about ability campaign, Pušić, together with young advocates for inclusion, produced a song and a TV spot entitled "It's about ability" 

Every child needs a family

Within the Every child needs a family campaign, Pušić invited citizens to become foster parents at different occasions and events.

End violence online

Within the End violence online campaign, Pušić borrowed his voice and helped make the scenario of the NETFriends app more interesting to children. This app contains an educational role-play game, which takes children through real life scenarios and makes them learn how to recognize, prevent, stop and report violence online. 

End violence

Within the End Violence campaign, Pušić invited citizens to raise children without violence.

Mr Pusic continues to use his creativity and popularity to advocate for equal rights and opportunities for every child in Montenegro.



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