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Presentation of the results of the campaign on inclusion of children with disabilities “It’s about ability”

PODGORICA, DECEMBER 14, 2011 –  Igor Luksic, Montenegro’s Prime Minister and Benjamin Perks, UNICEF Montenegro Representative will speak at the event organized in the Montenegrin National Theatre to present the results of the It’s about ability campaign on Wednesday, December 14 at 11.00 am.

“It’s about ability” song made by the UNICEF Goodwill Ambassador Rambo Amadeus will be launched on this occasion. Students of the primary ballet school “Vasa Pavic” together with their peers from the School for Education and Rehabilition of Children and Youth with Disabilities will perform a dance on the “It’s about ability” song made by the ballet pedagogue Viktorija Strugar. A chorus from the School for Education and Rehabilitation of Children with Hearing and Speech Impairments will perform the verses of the “It’s about ability” song in sign language.

In addition, a photo exhibition of prominent young athletes with disability from the Montenegro’s Special Olympics and Paraolympics will be organized in the theatre. The author is Dusko Miljanic and the aim is to present to the general public potential and achievements of young Montenegrin athletes with disability. People will also have a chance to meet the athletes at the exhibition.

“At this event, once again, Montenegro’s children with disability will demonstrate their abilities and potential. Thanks to the decision of the Montenegrin National Theatre to join the It’s about ability campaign, for the first time, children with disability will perform as dancers and singers in one of the country’s most important cultural institutions.” says UNICEF Montenegro Representative Benjamin Perks.

Last month, with UNICEF support Ipsos Strategic Marketing conducted the campaign evaluation survey on a sample of 1,000 citizens in all parts of Montenegro. When compared with the key findings of the survey conducted immediately before the campaign started in August 2010, results of the last month survey demonstrate that significant progress has been achieved in creating an inclusive system of values and practices in the country under the influence of the It’s about ability campaign. For example:

• Every second citizen (54%) says they learned something new about children with disabilities from the campaign
• Percentage of citizens who consider children with disabilities to be equally valuable members of the society increased by 18% (from 74% to 92%) since August 2010
• 23% of citizens say they changed positively their behavior towards children with disabilities as a result of this campaign

The aim of the “It’s About Ability” campaign is to promote inclusion of children with disabilities into society by stimulating changes in attitudes and practices of the general public towards them. The campaign started on September 1, 2010. The Government of Montenegro, UNICEF, EU Delegation, Council of Europe, UN system, OSCE, Embassies, Associations of Parents of Children with disabilities, Centre for Child Rights and other civil sector organizations promoting child rights, all print and electronic media, private sector, children with and without disability and parents from all over the country joined a broad coalition of over 100 partners supporting the “It’s about ability”. “The campaign will continue in 2012 in order to further support the building of an equitable society in Montenegro, where all children have an opportunity to develop and reach their full potential.” concludes UNICEF Montenegro Representative Benjamin Perks.

For additional information, please contact: Ms. Jelena Perović, Communication Officer, UNICEF Montenegro; phone: +382 20 224 277 Ext. 3; fax: +382 20 224 278; cell phone: +382 69 225 315; email:; Website:; Facebook page:



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