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Learning about parenting from the first months of pregnancy

World Breastfeeding Week August 1-7, 2010

DANILOVGRAD, AUGUST 5, 2010 –Dr Jadranka Lakicevic, Deputy Minister of Health, Zorica Kovacevic, director of Danilovgrad’s Primary Health Centre, Branka Kovacevic, Programme Specialist in UNICEF Montenegro and Mina Brajovic, Head of Country Office WHO will celebrate the World Breastfeeding Week (August 1-7) in Danilovgrad’s school for pregnant women located at the Primary Health Centre at 11am on Thursday, August 5, 2010.

On this occasion, educational promotional material for ante-natal education of parents produced by the Ministry of Health and UNICEF in 2010 will be presented to the participants of the school for pregnant women in Danilovgrad.

Educational promotional material consists of four short movies and 14 leaflets which will be distributed in all maternity wards, schools for pregnant women and primary health centres in Montenegro. As a result, for the first time in Montenegro, all parents will be able to easily access reliable information on key issues related to pregnancy, breastfeeding, delivery and early childhood development.

Last year, UNICEF and the Ministry of Health conducted a 3 month awareness raising campaign on early childhood development “The Early Years – An Opportunity of a Lifetime”. As a result, almost 20% of parents who have children under 6 reported that they started changing some of their attitudes and behaviours related to raising children.

“Like we said last year after the campaign, raising awareness of Montenegro’s parents is just one of the key factors of UNICEF’s engagement aimed at providing all children with a healthy, safe and happy childhood. This year, UNICEF supported the Ministry of Health to create effective educational promotional material for ante-natal schools throughout Montenegro, so that future mothers and fathers are guided on parenting from the first months of pregnancy.” says Branka Kovacevic, Programme Specialist in UNICEF Montenegro.

“We believe that the educational promotional material will help Montenegro’s parents to be better informed and have fewer dilemmas when raising children from the very beginning. More self-confident and informed parents will know how to take appropriate care and support Montenegro’s children to become physically healthy, mentally alert and emotionally secure.” says dr Jadranka Lakicevic, Deputy Minister of Health.

UNICEF research from June 2009, reveals that 85% of Montenegro’s parents do not know that breast milk may meets all the needs of the child for nutrients. Educational promotional material will also contribute to promoting the best possible start to life for all children in Montenegro – exclusive breastfeeding during first 6 months starting within the first hour after birth.

“WHO reiterates its call on health facilities and health workers to implement ten steps to help mothers breastfeed successfully and improve their babies’ health and chances of survival” says Mina Brajovic,  Head of Country Office WHO. “Ten steps to successful breastfeeding were developed by WHO and UNICEF to ensure maternity services are providing the right start for every infant and the necessary support for mothers to breastfeed. Today, this check-list is used by hospitals in more than 150 countries.”

For additional information, please contact:

Ms. Jelena Perović, Communication Officer, UNICEF Montenegro
Phone: +382 20 224 277 Ext. 3
Fax: +382 20 224 278
Mobile: +382 69 225 315





Montenegrin version

Pregnancy and Early Childhood Development leaflets

Download the 14 Pregnancy and Early Childhood Development leaflets here


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