It's about ability
It’s About Ability campaign was initiated by UNICEF and the Government of Montenegro in September 2010 to address the social exclusion and discrimination of children with disabilities revealed in the knowledge, attitudes and practices survey conducted in August 2010.
To harness both public and political support, under the slogan “It’s About Ability. Join us”, more than 100 partners joined the campaign from the international community, media, government, civil and private sector. They actively contributed to the campaign’s success.
According to the latest findings on the attitudes of Montenegrin
citizens towards inclusion of children with disabilities from January
2015, Montenegro is consistently progressing on the road of becoming an
The percentage of citizens who find it acceptable for a child with
disability to attend the same class with theirs increased from 35 per cent in
2010 before the campaign to 78 per cent in January 2015. Similarly, the
percentage of Montenegrin citizens who find it acceptable
for a child with disability to be the best friend of their child
increased from 22 per cent in 2010 before the campaign to 60 per cent in January 2015.
Latest news from the campaign
“It's about Ability” campaign recognized as an innovative policy
VIENNA, Austria, 16 February 2016 – UNICEF and Government of Montenegro’s It's about Ability campaign was recognized as one of 12 best innovative policies in 2016.
Kampanja “Govorimo o mogućnostima” proglašena za inovativnu politiku
BEČ, AUSTRIJA, 16. FEBRUAR, 2016. – Kampanja "Govorimo o mogućnostima", pokrenuta od strane UNICEF-a i Vlade Crne Gore, prepoznata je kao jedna od 12 najboljih inovativnih politika ove godine.
It's about ability campaign improves lives of children with disability in Montenegro
PODGORICA, 5 June 2014 - Andjela, a 17 year old girl, and Nikola, an 18 year old boy, share many things in common like their passion for music, acting and travelling, as well as Montenegro as their homeland. And moreover they are champions for inclusion.
80% građana podržava inkluzivno obrazovanje zahvaljujući kampanji “Govorimo o mogućnostima”
PODGORICA, 23. Januar 2014. – Prema posljednjem istraživanju o znanju, stavovima i ponašanju građana Crne Gore prema djeci sa smetnjama u razvoju, koje je sprovedeno u okviru kampanje “Govorimo o mogucnostima” u decembru 2013, Crna Gora vidno napreduje na
“It’s about ability” campaign results in 80 per cent of citizens supporting Inclusive Education
PODGORICA, 22 January 2014 - According to a new survey on the knowledge, attitudes and practices of Montenegrin citizens towards inclusion of children with disabilities, Montenegro is consistently progressing on the road of becoming an inclusive society.
Mladi volonteri zagovornici inkluzivnog društva u Pljevljima
Pljevlja, 16.decembar, 2013 - U Pljevljima je tradicionalno proslavljen međunarodni Dan volontera priredbom koju je organizovao Dnevni centar za djecu sa smetnjama u razvoju. Djeca su zajedno s volonterima izvela himnu Dnevnog centra na gestovnom jeziku.
Young volunteers advocates for inclusive society in Pljevlja
PLJEVLJA, Montenegro, 16 December 2013 - International Volunteer Day was traditionally celebrated in Pljevlja through the ceremony organized by the Day Care Centre for children with disabilities.
Peter Norfolk, Paralympics gold medalist, joins UNICEF Montenegro campaign “It’s About Ability”
Podgorica/Nikšić, MONTENEGRO, 20-21 June 2013 - The Famous British Paralympics gold medal winning athlete Peter Norfolk paid a two-day visit to Montenegro in June 2013.
Launching of the new “It’s About Ability” campaign TV commercial for 2013
PODGORICA, APRIL 25, 2013 - Montenegrin national handball team player, Olympic silver medalist and European champion, Anđela Bulatović, together with UNICEF and Special Olympics representatives, presented the new It’s About Ability campaign TV commercial.
Social network for inclusive education launched in Montenegro
PODGORICA, APRIL 11, 2013 - Within the “It’s about ability” campaign, social network of teachers and parents supporting inclusive education of children with visual impairments has been established.
Inclusive education transfroms lives of children with disabilities
GENEVA, 1 March 2013 — UNICEF’s Deputy Executive Director, Ms. Yoka Brandt, urged Governments to accelerate their reform of the education systems to increase support for children with disabilities.
UNICEF informs Ministry of Foreign Affairs and European Integration on achieved results on disability issue in Montenegro
PODGORICA, FEBRUARY 22, 2013 – Igor Luksic, Deputy Prime Minister and Minister of Foreign Affairs and European Integration and Benjamin Perks, UNICEF Representative in Montenegro discussed today on achieved results in implementation of UNICEF’s program
Inclusive education for children with disabilities can transform lives, says UNICEF
NEW YORK, 6 February 2012 – At a briefing that is focusing on the issue of children with disabilities, on the margins of the First Regular Session of the UNICEF Executive Board in New York, delegates from Montenegro share the national experience.
It’s about ability campaign in Montenegro makes every fourth citizen change behaviour
PODGORICA, 22 January 2013 – Every second citizen in Montenegro learned something new about children with disabilities from the It’s about ability campaign while every fourth citizen's behaviour towards children with disabilities changed in a positive way
Montenegro’s youth with and without disability become TV reporters on inclusion
PODGORICA,16 January 2013 – Based on a UNICEF resource pack on producing effective communication for children, UNICEF Montenegro supported the Montenegro Media Institute to train a group of young people to become TV reporters on social inclusion.
Teachers join a social network supporting inclusive education in Montenegro
PODGORICA, 23 December 2012 - Within the “It's about ability” campaign, a social network of more than 100 teachers supporting inclusive education was founded by the Resource centre in Podgorica and primary schools in several other cities in Montenegro.
Pljevlja’s young volunteers transform the local community into a friendly environment for peers with disabilities
Pljevlja, Montenegro, 18 December 2012 - National campaign ‘It’s about ability’ is again experiencing its most brilliant moments in Pljevlja, the city which has often been named the leader of inclusion in Montenegro.
Montenegro’s children make an audio recording of their favorite poetry for peers with visual impairments
PODGORICA, DECEMBER 4, 2012 – Poetry for children of the famous Montenegrin poet Dragan Radulović experienced new audio release. As a part of the campaign "It’s About Ability", representatives of UNICEF, Library for people with visual impairments,
Children discuss inclusion through sports in Montenegro’s school parliaments
PLAV, Montenegro, 8 November 2012 - Marijana Goranovic, Montenegro’s Paralympic athlete who won the 7th place at the 2012 Paralympics in London in the shot put discipline, today discussed inclusion in sports with the school parliament in Plav.
Rambo Amadeus and young volunteers promote inclusion in Bijelo Polje
BIJELO POLJE, OCTOBER 5, 2012 – On Friday, October 5, 2012, UNICEF Montenegro National Ambassador Rambo Amadeus visited the primary school “Dušan Korać” in Bijelo Polje and participated in a workshop of young volunteers and children with disability
School parliaments from Danilovgrad, Bar and Ulcinj visit the Day Care Centre for children with disability in Niksic
NIKSIC, September 28, 2012 – Members of schools parliaments in 3 municipalities – Danilovgrad, Bar and Ulcinj – played with their peers with disability in Niksic’s Day Care Centre
“It’s about ability” campaign promotes sports for all children in Montenegro
CETINJE, 22 July 2012 – During the visit of the UN Secretary General Ban Ki-Moon to Montenegro, his wife Mrs. Ban Soon-teak joined prominent young Paralympic athletes Marijana Goranovic and Ilija Tadic, Minister of Culture Branislav Micunovic, UNICEF
Pljevlja’s volunteers become friends with children with disability
PLJEVLJA, 17 July 2012 – Within the It’s about ability campaign, more than 300 children with and without disability engage regularly in various volunteer activities organized by the Parents Association “Zracak nade” in Pljevlja with UNICEF’s support.
Children with disability perform at the International Children’s Theatre Festival in Kotor
KOTOR, July 10, 2012 – With UNICEF’s support, International Children’s Theatre Festival in Kotor has organized art workshops for children with and without disability for the second year in a row. The movie presenting the artistic work conducted with an
Local Authorities in Mojkovac welcome ‘It’s About Ability’
MOJKOVAC, JUNE 6, 2012 – Special session of Municipal Parliament dedicated to inclusive local communities was held in Mojkovac.
It’s About Ability in Municipal Parliament in Ulcinj
ULCINJ, JUNE 4, 2012 – The Municipal Parliament of Ulcinj held special session on the transformation of their municipality within the campaign "It’s about Abilities". The goal is to become more inclusive and meet the needs of all children.
Children learn sign language from their peers with hearing and speech impairments
BAR and ULCINJ, June 1, 2012 - Within the "It’s about Ability" campaign, Delon Sejdović and Šejla Musić from the Resource Centre for Education and Rehabilitation of Children and Youth with Hearing and Speech Impairments from Kotor presented sign language
Children learn Braille Alphabet from peers with visual impairment
KOLASIN AND MOJKOVAC, May 23, 2012 – Within the It’s about ability campaign, members of school parliaments in Kolasin and Mojkovac learned about the Braille alphabet from their peers with visual impairment.
Parents demand inclusive services and an end to the discrimination of children with disability
PODGORICA, MARCH 19, 2012 – Within the It’s about ability campaign, UNICEF organized a consultative meeting with the Associations of parents of children with disabilities from all over the country in order to listen to their concerns and recommendations
UNICEF National Ambassador Rambo Amadeus and Montenegro's children sing about equity
PODGORICA, 24 January, 2012 – “Under the sky we are all equal, although we are different among each other” - sing Montenegro’s children and UNICEF Montenegro National Ambassador Rambo Amadeus in the It’s about ability song launched on 26 December, 2011.
Survey: It’s about ability campaign results in positive change for children with disability in Montenegro
PODGORICA, 14 December 2011 – Montenegro’s Prime Minister Igor Luksic and UNICEF Representative Benjamin Perks today unveiled the impact of the groundbreaking campaign It’s about ability promoting inclusion of children with disabilities into society.
Children Discuss Inclusion with Ministers and Parliamentarians on the 22nd Anniversary of UN CRC
PODGORICA, 21 November, 2011 - On the occasion of the anniversary of the UN Convention on the Rights of the Child, more than 60 children from all over Montenegro had an opportunity to ask questions related to key child rights issues to the high government
OneMinutesJr at International TV Festival in Bar
BAR, 24 – 29 October, 2011 - 20 young people from Montenegro successfully finished the One Minutes Juniors film workshop, organised as part of the International TV Festival in Bar and supported by UNICEF. The result, 20 one-minute films...
It’s About Ability at the biggest sport event in recent Montenegrin history
PODGORICA, October 7, 2011 - The Euro qualifiers match between Montenegro and England yet again placed the It’s About Ability campaign in the spotlight of nationwide efforts to promote inclusion of children with disabilities into Montenegrin society.
Festival of Culture and Nature “Otter Fest 2011″ joins the It’s About Ability campaign
VIRPAZAR, SEPTEMBER 11, 2011 - Within the It’s About Ability campaign, children with disabilities, together with their peers, enjoyed in the activities of the fourth annual Festival of Culture and Nature “Otter Fest 2011″ on September 10 and 11.
Summer camp for children with and without disabilities held in Cetinje
CETINJE, August 24, 2011 – Within the It’s About Ability campaign, 36 children with and without disabilities from Zabljak, Kolasin, Niksic, Podgorica and Cetinje have learned about their rights and responsibilities as democratic citizens during a five day
Art workshops for children with and without disabilities organized in Kotor
KOTOR, July 2 – 10, 2011 - Around 20 children with and without disabilities from all over Montenegro were part of the 19th Children’s Theatre Festival in Kotor.
Children with and without disabilities enjoy jazz together in Bijelo Polje
BIJELO POLJE, July 2, 2011 – More than 50 children with and without disabilities danced and sang famous Disney Jazz songs with UNICEF Goodwill Ambassador Rambo Amadeus and jazz musicians in Bijelo Polje on Saturday, July 2.
Children Get Convention on the Rights of Persons with Disabilities in Braille, Audio and Sign Language for the First Time in the Balkans
CETINJE, 8 JUNE, 2011 – Within the It’s about ability campaign, six children with visual and hearing impairments received the first copies of the child friendly version of the CRPD in Braille, audio and sign language in the Balkans.
It's about ability in 2011
PLJEVLJA, JUNE 3, 2011 – Within the second phase of the It’s about ability campaign, Pljevlja’s municipal parliament will have a special session on creating inclusive local communities from 11.00 to 12.30 on Friday, June 3.
Children and adults of Bar and Ulcinj talk about abilities
BAR, Montenegro, 16 May 2011 - After the March event in Bijelo Polje, the Municipality of Bar hosted an Inter-generational dialogue on inclusion of children with disabilities.
Children with disabilities visited the Italian Embassy in Podgorica
PODGORICA, April 21, 2011 - As part of the second phase of the ‘It’s About Ability’ campaign children with disabilities visited the Italian Embassy in Podgorica
Inclusive soft play areas opened in primary schools in Podgorica
PODGORICA, March 22, 24, 2011 – Thanks to donation from Podgoricka bank Societe Generale Group who joined the 'It's About Ability' campaign by supporting the opening of the specially equipped inclusive play areas
Intergenerational dialogue on inclusion in Bijelo Polje
BIJELO POLJE, 7 March 2011 – More than thirty children with and without disabilities met in Bijelo Polje with representatives of national and local authorities from northern municipalities to discuss actions to be taken to support full inclsuion
EU support to boost social inclusion in Montenegro
PODGORICA, 23 February 2011 – The Ministry of Labour & Social Welfare, the Ministry of Education & Sport, the Delegation of the EU to Montenegro, UNICEF & UNDP launched “The Social Welfare & Child Care System Reform – Enhancing Social Inclusion" project.
"It's about ability" campaign honoured for the best humanitarian action in Montenegro
PODGORICA, 15 February 2011 - The UNICEF Montenegro campaign 'Govorimo o mogucnostima' wins the 2010 best humanitarian action award.
Closing of the first phase of the awareness raising campaign on inclusion of children with disabilities “It’s about ability”
PODGORICA, DECEMBER 20, 2010 – Mr. Milo Djukanovic, Prime Minister and Ms. Noala Skinner, UNICEF Montenegro Representative, together with children, will present the key results of the three month awareness raising campaign “It’s about ability”
Basketball for everyone
PODGORICA, December 4, 2010 – Within the “It’s about ability” campaign and on the occasion of the International Day of Persons with Disabilities, around 100 children with and without disabilities will play basketball in the Sport Centre “Moraca” on Dec 4
It’s about ability in Podgorica’s local parliaments
PODGORICA, December 3, 2010 – Within the “It’s about ability” campaign, on December 3, International Day of Persons with Disabilities, at 11.00am, Podgorica’s local parliament will have a special session on inclusion of children with disabilities.
It's About Ability in Kotor and Pljevlja
KOTOR - NOVEMBER 30, PLJEVLJA – DECEMBER 2, 2010 – Within the “It’s about ability” campaign, on November 30th at 11.00am in Kotor and on December 2 at 11.00am in Pljevlja
Podgoricka Banka Societe Generale Group donates to the campaign "It's about ability"
PODGORICA, NOVEMBER 8, 2010 – Up to 7,500 children involved in inclusive education in 5 primary schools in Podgorica will have an opportunity to play in soft play areas equipped to stimulate child's development.
Elektroprivreda and UK Embassy donate for the campaign "It's about ability"
PODGORICA, NOVEMBER 3, 2010 – Elektroprivreda and UK Embassy provide donations to the campaign It's About Ability.
Children discuss inclusion with Rambo Amadeus, UNICEF National Goodwill Ambassador
TIVAT, November 4, 2010 – Within the It’s about ability campaign, UNICEF National Goodwill Ambassador Rambo Amadeus together with the Deputy Minister of Education Vesna Vucurovic will join the special session about inclusion of children with disabilities.
It's about ability in local parliaments
Presentations in local parliaments all over Montenegro about the benefits of an inclusive society within the campaign “It’s about ability”
Special Session of the Municipal Parliament of Bijelo Polje
Session of the Municipal Parliament - Adoption of the final report on the implementation of the local plan of action for children 2005-2010 and support to "It's about ability" campaign
Youth filmmakers nominated for awards
NEW YORK/AMSTERDAM, 21 October 2010 – UNICEF and the One Minutes Foundation announced last week the nominees for the 2010 Oneminutesjr. Awards.
Parliamentarians discuss child rights and inclusion of children with disabilities
October 15, 2010 - Bijelo Polje holds the first in a series of special sessions of municipal parliaments across Montenegro in support of the campaign “It’s About Ability”
'Konvencija o pravima osoba sa invaliditetom' predstavljena crnogorskoj javnosti
Podgorica, Crna Gora - 28 septembar 2010 – Djeca sa smetnjama u razvoju u centru su pažnje crnogorske javnosti.
The 'Convention on the Rights of Persons with Disabilities' is presented to the Montenegrin public
Podgorica, Montenegro - 28 September 2010 - Children with disabilities are currently enjoying more visibility than ever in Montenegro.
Govorimo o mogućnostima
Podgorica 10. septembar 2010 - U sljedeća tri mjeseca, lica djece sa smetnjama u razvoju ozariće Crnu Goru.
Launch of the campaign "It's about ability"
PODGORICA, Montenegro - 10 September, 2010 - For the next three months, the faces of children with disability will light up Montenegro. Across the country, billboards showing children with disability as active members of society.