Gas Natural Fenosa Company and "Motivation" Center joined UNICEF to Fight Violence against Children
700,000 leaflets on non-violent disciplinning practices will be supplied with electricity bills to a large number of families in Moldova in September-November 2013. The action is part of the “Protect my childhood” communication campaign, launched by the Ministry of Labour, Social Protection and Family with the support of UNICEF Moldova. The campaign aims to reduce public tolerance towards violence against children, to promote positive parenting and use of non-violent disciplinning practices and to mobilize professionals and communities to report cases of violence.
UNICEF studies show that violence affects more than half of children up to seven years in Moldova. Moreover, even the little ones up to one year are beaten by their parents. Leaflets produced by UNICEF and distributed to the population by Gas Natural Fenosa and young people from "Motivation" will inform parents on how to positively educate their children, which are non-violent disciplinning practices, as well as where to go and what to do when they witness a case of violence.
Gathered at Gas Natural Fenosa company, young people are stapling around 10,000 flyers daily. At first this seemed to be a difficult task, but after only a few weeks it became a habit. "It is my first work experience in an office and I love it. The staff is friendly and I’ve got a chance to get out of the house, to communicate and socialize with others. The work is not complicated, it is important to get used to it, to try it and the result comes naturally," says Nadejda Banari, 21 years old, who is wheelchair dependent.
Stefan Ciobanu, 20 years old, honestly confessed that at first it was difficult to catch the rhythm and staple flyers quickly. Along the way, however, he became used to it. Stefan says that this job, even for a short period of time, is a chance for him to be offered a salary in addition to his modest disability pension.
“Gas Natural Fenosa in Moldova appreciates and actively supports UNICEF ‘s initiative to run the national campaign on the prevention of violence against children. It is an example of public-private partnership for social causes and it is in pursuit of corporate social responsibility of our group. We hope that through this campaign, each person will realize that only with love, patience and proper education we can ensure a prosperous society in the future. Children need to grow up happy and receive appropriate treatment”, Silvia Radu, President of Gas Natural Fenosa in Moldova, said.
This action is part of a wider "Protect my childhood" communication campaign, implemented under the leadership of the Ministry of Labour, Social Protection and Family with the support of UNICEF. The campaign will include several information activities at national and local levels, including video and radio spots, public lectures, informative classes, drawing competitions for children in all schools and media activities.
For more information about UNICEF work in Moldova visit us on Facebook: https://www.facebook.com/UNICEFMoldova
Irina Lipcanu, Media Officer;