Campaign: Ending Violence Against Children

EVA Project – Strengthened Gender Action in Cahul and Ungheni districts

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25 November 2020

Due to the movement restrictions, school closure and social limitations, children are more likely to become victims of violence and may not be able to report it because of lack of secure channels at home.  Therefore, UNICEF Moldova in partnership with UN Women within the EVA Project, is conducting a communication campaign “When ‘home’ doesn’t necessarily mean safe” to raise awareness about the existing services to prevent and protect children from violence, negligence, exploitation and abuse.


Physical violence - intentional harm to body integrity or health by hitting, pushing, slamming, pulling hair, stabbing, cutting, burning, strangling, biting, in any form and of any intensity, by poisoning, intoxication, other actions with similar effect ;

UNICEF Moldova

Violence does not always leave bruises

Psychological violence - the imposition of will or personal control, provocation of states of tension and mental suffering through offenses, ridicule, swearing, insults, nicknames, blackmail, demonstrative destruction of objects, verbal threats, ostentatious display of weapons or hitting domestic animals; imposing solitary confinement through detention, including in the family home; isolation from family, community, friends; prohibition of professional achievement, the prohibition of attending the educational institution; the dispossession of identity documents; intentional deprivation of access to information; other actions with similar effect;

UNICEF Moldova 2020

Sexual violence - any sexual violence or any illegal sexual conduct, sexual harassment; any unwanted, imposed sexual conduct; forcing prostitution; any illegal sexual behavior in relation to the child, including by stroking, kissing, posing, and other unwanted sexual touches; other actions with similar effect;

UNICEF Moldova

Bullying is unwanted, aggressive behavior among school-aged children that involves a real or perceived power imbalance. The behavior is repeated, or has the potential to be repeated, over time. Both kids who are bullied and who bully others may have serious, lasting problems.

UNICEF Moldova

Neglect of the child - the voluntary or involuntary omission or ignorance of responsibilities regarding the upbringing and education of the child, which endangers his physical, mental, spiritual, moral or social development, his bodily integrity, his physical or mental health.

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UNICEF Moldova

Economic violence - deprivation of economic means, such as food, medicine, basic necessities; abuse of superiority in various situations, prohibition of the right to own, use and dispose of the common good; refusal to materially support the child; imposition on hard and harmful work to the detriment of health, other actions with similar effect.

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UNICEF Moldova

According to UNICEF, one of the key issues of violence against children, especially as regards verbal and psychological abuse (shouting, humiliating or threatening), as well as some forms of corporal punishment (slapping or hair pulling) is that the those who commit them do not see a problem.