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MTV helps raise vital funds and awareness for UNICEF refugee appeal

MILAN, 25 October 2015 – MTV announced its support for UNICEF’s Refugee Crisis Appeal at the 2015 MTV European Music Awards, held tonight in Milan and broadcast to millions around the world. 

During the annual event, MTV’s global audience was encouraged to join together and help raise vital funds for UNICEF’s work supporting child refugees and migrants. Currently 644,000 people, a third of whom are children and women, are seeking refuge in Europe. 

As winter is closing in, refugees travelling through Europe, or displaced by violence in their home countries and neighbouring regions, are in desperate need of help.

UNICEF is providing essential protection, healthcare, safe water, adequate food and education to refugee children and families who have witnessed unspeakable violence and are living in fear.

Pharrell Williams is performing “Freedom” at the conclusion of the 2015 MTV EMAs in Milan to raise awareness, trigger activism and donations to support the current refugee crisis.

“UNICEF is delighted to partner with MTV to shine the spotlight on the plight of refugees and migrants, especially the youngest and most vulnerable. Winter is here, they our need protection, they our need help, fast. The MTV Freedom initiative can show how the power of the world’s young people, when united for even just a moment, can make a change for children, for all fleeing conflict and misery and seeking hope and a better future,” said Marie Pierre Poirier UNICEF’s Special Coordinator for the refugee and migrant crisis in Europe. 

All donations made through http://support.unicef.org/mtv will go directly to fund UNICEF’s work for refugee and migrant children and families travelling through Europe. 

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Notes to Editors:

About UNICEF
UNICEF promotes the rights and wellbeing of every child, in everything we do.  Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.

For more information about UNICEF and its work for children visit www.unicef.org

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For more information, please contact:
Sarah Crowe, UNICEF Geneva, Mobile: + 1 646 209 1590, scrowe@unicef.org
Georgina Thompson, UNICEF New York, Mobile: + 1 917 238 1559, gthompson@unicef.org


 

 

 

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