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UNICEF Goodwill Ambassador David Beckham brings voices of children to the United Nations General Assembly

© UNICEF/NYHQ2015-2364/Tijerina
UNICEF Goodwill Ambassador David Beckham (centre) with UN Secretary-General Ban Ki-moon (l) and UNICEF Executive Director Anthony Lake (r) at the opening of the ‘Assembly of Youth' digital installation at UN Headquarters
NEW YORK, 24 September 2015 – A unique installation that brings the voices of children and young people to the heart of the United Nations General Assembly was unveiled today by UNICEF Goodwill Ambassador David Beckham, United Nations Secretary-General Ban Ki-moon, UNICEF Executive Director Anthony Lake, and two young people from UNICEF Voices of Youth initiative.

As the UN prepares to adopt the Sustainable Development Goals, the Assembly of Youth, a digital installation created for UNICEF by Google, harnesses mobile technology and social media to deliver personal messages from children and young people across the globe directly to world leaders. The messages highlight the challenges they face in their homes and communities - including extreme poverty, inequality, violence, deadly disease and conflict – and express their hopes for the future.

At the unveiling, David Beckham urged world leaders to listen to these messages – and to take action - to transform the lives of millions of children by putting the most disadvantaged children and young people at the centre of all decisions and investments in the new 15-year development agenda.

“It breaks my heart to see the struggles that children and young people across the world face every day,” said Beckham. “I’ve met children and mothers in South Africa living with HIV, I’ve met children living in the aftermath of Typhoon Haiyan in the Philippines, and I’ve met children who have experienced violence in Cambodia.  Whatever challenges they face, they all share the same hope for a better future –  – and we have an opportunity this year – with the world focused on the new global goals – to make that hope real for millions of children.” 

“I want a world where children can grow up safe from war, violence, poverty and preventable disease – a world where every child has a fair chance. I hope everyone will join me in asking world leaders to put children, especially the most disadvantaged, at the heart of the new global goals.”

Earlier this year, Beckham marked his 10th year as a UNICEF Goodwill Ambassador with the launch of 7: The David Beckham UNICEF Fund to use his powerful voice, influence and connections to raise vital funds, fight inequality, and rally for lasting positive change for the world’s most vulnerable children. The Assembly of Youth is the latest initiative from UNICEF and David Beckham that brings the voices of children and young people to a global audience with the aim of inspiring action.

“The Sustainable Development Goals speak to all people in all countries, especially children,” said United Nations Secretary-General Ban Ki-moon.  “The voices of young people helped forge the bold new 2030 agenda. Now the world must do more to involve young people in achieving the goals and building a world of peace, prosperity and justice for all on a healthy planet.”

Despite the progress made toward realizing the Millennium Development Goals, millions of children are still left behind.  Nearly 6 million children under the age of five still die every year from mostly preventable causes.  More than 120 million children and adolescents are still not in school and many millions more are not receiving a quality education. The Sustainable Development Goals present a critical opportunity to extend progress to every child, but only if the world makes reaching the most disadvantaged and vulnerable children a policy and political priority.

“Unless we invest in the most disadvantaged children from the earliest years, we will continue to see in the next generation the same poverty and inequalities that divide and destabilize our world today – and rob us of the potential of so many young people,” said UNICEF Executive Director Anthony Lake.  “To realize tomorrow’s goals, we need to listen to children and young people today – for who knows better than children and young people themselves what their needs are?  And we must do more than hear these voices, we must heed them.”

Data displayed in the installation is drawn from U-Report, a free SMS-based system that allows young people to speak out on the issues they face and what is happening in their communities. Data is also derived from outreach to children and young people across UNICEF social media channels.

Share your views and hopes for children across the world at http://uni.cf/youthassembly, and your voice will be added to the installation, to remind world leaders that children must be at the heart of the new global agenda.


Video and photos are available for download here: http://uni.cf/1F6JgiG

Notes to Editors:
For more information about 7: The David Beckham UNICEF Fund please visit www.7.org

About Voices of Youth
Set up by UNICEF, Voices of Youth is a global community of youth bloggers from all over the world which gives young people the opportunity to learn about development issues and to express their opinions.

Voices of Youth seeks to create a space that will help young people develop into active global citizens equipped to communicate and collaborate effectively to make a positive difference in their countries and communities.

About U-Report
U-Report is a groundbreaking text-message based innovation, set up by UNICEF, that amplifies the voices and views of young people in developing countries.

U-Reporters can share their opinions on everything from the job skills they want to the best way to tackle epidemics.  This information is instantly mapped and analyzed, yielding vital information and real-time insights about how young people see their world and what they think is most important.  In turn, these aggregated views are used by development partners in their advocacy with governments and also shared directly with elected leaders.

UNICEF promotes the rights and wellbeing of every child, in everything we do.  Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.

For more information about UNICEF and its work for children visit www.unicef.org

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For more information, please contact:

Najwa Mekki, UNICEF New York, Tel: +1 212 326 7448, Mobile: +1 917 209 1804, nmekki@unicef.org

Georgina Thompson, UNICEF New York, Mobile: + 1 917 238 1559, gthompson@unicef.org




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