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UNICEF appoints Parreira as UNICEF Brazil Champion for the Right to Safe and Inclusive Sports

Appointment made on the occasion of the launch of ‘Educate with Football – My team is top notch’ in Rio de Janeiro


BRASÍLIA/RIO DE JANEIRO, 22 May 2014 - UNICEF today appointed Carlos Alberto Parreira, the technical director of Brazil’s national football (soccer) team, as UNICEF Brazil Champion for the Right to Safe and Inclusive Sports. As of today, Parreira becomes part of the team of celebrities supporting UNICEF's work in Brazil in defending and promoting the rights of children and adolescents.

"For us from UNICEF, it is a great honour and joy to have Parreira as an ally so we can move forward in ensuring the rights of every child and adolescent,” said UNICEF Representative in Brazil Gary Stahl. We believe that the passion for football and the positive vibrations of Brazilian fans can unite more and more people so that the right to sports is guaranteed, safely and inclusively, in the life of all boys and girls.”

The appointment of Parreira took place during the launch of ‘Educate with Football – My team is top notch’, which he sponsors. A partnership from UNICEF and Universidade do Futebol, with support from the FC Barcelona Foundation, the initiative is an online training programme for coaches and managers of football clubs, coaches in football schools, community and social workers and schoolteachers.

The aim is to prepare them to utilise football classes for educational purposes, with a focus on improving the quality of life for children and adolescents. In addition to the sport fundamentals (technique, tactics, collective game intelligence, etc.), the programme content addresses issues such as the right to safe and inclusive sport, teamwork, solidarity, leadership, autonomy, critical thinking and respect for teammates and opponents, among others. The training is free and lasts for three months. At the end of the course, participants will receive a certificate from UNICEF, Universidade do Futebol and the FC Barcelona Foundation.

For Universidade do Futebol’s director, Eduardo Tega, football has the potential to produce much more than superstars and world titles.

"There are millions of football players, but only one in every 3,000 children reaches the high performance, generating much more frustration than talents,” said Tega. Therefore, those who teach football cannot value only performance, while putting aside the core values of education and human development".


About Universidade do Futebol
Universidade do Futebol has become a leader in Brazil in the process of incentive to the study and research of football in all its dimensions, contributing to its development. Founded in 2003, it is a Brazilian learning institution that disseminates knowledge and that now has the recognition of the entire community studying the subject. Its mission is to be a Brazilian and a world reference in the teaching and practice of professional football, the social and educational dimension to high yield. For more information: www.universidadedofutebol.com.br

UNICEF promotes the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere. For more information about UNICEF and its work visit: www.unicef.org. Follow us on Twitter and Facebook

For further information please contact:
Immaculada Prieto, UNICEF Brazil, Tel: +55 21 3147-5700, iprieto@unicef.org
Estela Caparelli, UNICEF Brazil, Tel: + 55 61 30351963, mecaparelli@unicef.org
Pedro Ivo Alcantara, UNICEF Brazil, Tel: + 55 61 30351929, pialcantara@unicef.org
Madeleine Eisner, UNICEF New York, Tel: + 1 212 326 7120, meisner@unicef.org




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