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Press centre

Press release

'Breaking Views with UNICEF' hits the airwaves

JOHANNESBURG, South Africa/NAIROBI, Kenya/FLORENCE, Italy, 16 January 2014 - UNICEF today launched a groundbreaking new TV series: Breaking Views with UNICEF. The series of 26 interviews will air on prime time television from Thursday 16 January, on E News Channel Africa, ENCA, across East and Southern Africa, and on BSkyB in the UK.

The seven minute TV interviews - with leading thinkers and key influencers, all focused on Africa – put children at the centre of critical debates. UNICEF communication experts ask the questions of leaders and thinkers and get them talking about children’s issues - from prioritizing budget allocation to health, education and culture.

Geo-political and demographic shifts, the transfer of power from the north to south and the growth of the childhood population in Africa – by 2050 one in three children born in the world will be born in Africa – pose new challenges for UNICEF in the 21st century. Breaking Views with UNICEF aims to help shape these big conversations and examine the implications of these shifts for children.

Breaking Views is a joint collaboration among the Office of Research based in Florence, the Division of Policy and Strategy, and the Division of Communication in UNICEF’s headquarters in New York.

Interviews include Nigerian finance minister Ngozi Okonjo-Iweala, South Africa’s Minister of Health Aaron Motsoaledi, singer and activist Femi Kuti, author Chimamanda Adichie, Professor Mahmood Mamdani, South African politician and former anti- apartheid activist, Dr Mamphela Ramphele, child rights expert Dr. Benyam Dawit Mezmur; entrepreneur Dr. Tito Banjoko, Africa analyst Joel Kibazo, Royal African Society’s Richard Dowden, UNICEF Goodwill Ambassador and singer Angelique Kidjo and UNICEF Advocate for Children Affected by War and author Ishmael Beah.

The series will be available on UNICEF’s online channels after each interview airs on eNews Channel Africa, and BSkyB. Air time was not purchased for the series and an MOU was drafted for the series between UNICEF and ENCA.

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UNICEF promotes the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.

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For more information contact:

James Elder, Regional Chief ESARO, Nairobi, +254 715 581 222, jelder@unicef.org

Sarah Crowe, UNICEF New York, + 1 646 209 1590, scrowe@unicef.org

 Shantha Bloemen, Head Africa Services Unit, +27 79 4955938, sbloemen@unicef.org




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