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Calle 13, MTV and UNICEF, launch “MTV EXIT”

A multimedia campaign against trafficking and exploitation in Latin America in Nicaragua

MANAGUA, 14 March 2012 - Thirteen-time Latin Grammy winners Calle 13 joined forces with UNICEF and  MTV Latin America to launch MTV EXIT (End Exploitation and Trafficking) in Nicaragua. The multi-media campaign aims to reach Spanish-speaking youth in Latin America and the US to increase awareness and prevention around human trafficking and exploitation through creative content, digital media interaction, community events and opportunities for direct participation.

“There is almost no country in the world where trafficking and exploitation do not exist and Nicaragua is no exception,” said Philippe Barragne-Bigot, UNICEF Representative in Nicaragua . “Today we launch the MTV EXIT campaign in Nicaragua with Calle 13 and MTV---two key cultural references for young people—which allows us to reach millions of potential victims by communicating with them directly, using their language."

The launch event will be seen live through Livestream starting at 9PM EST at www.unicef.org.ni. It will feature the screening of a documentary hosted by Calle 13’s Residente and Visitante to address how this global issue is affecting Latin America.  The documentary, Invisible Slaves, includes first-hand interviews with young Latin Americans who have been affected by trafficking and exploitation. Calle 13 also donated the rights of Preparame la Cena, a song from their most recent award-winning album Entren los que Quieran, for the music video for the campaign. To see the documentary and the video go to www.mtvexit.org/la.

UNICEF is actively working to prevent trafficking and exploitation in Latin America and the Caribbean, mainly with support from the Italian Government. Protecting children begins with prevention. UNICEF and its partners address the root causes of trafficking, essential in the fight against this global crime.

The MTV EXIT campaign will continue to expand in Latin America through mass media broadcasts, local events and activities with children, adolescents and youth. Other partners, such as PADF (Pan American Development Foundation) will join the initiative in upcoming projects.

For more information, please visit:  www.mtvexit.org/la
Follow us on:  Facebook-- MTVExitla and Twitter @MTVExitla 

UNICEF works in 190 countries and territories to help children survive and thrive, from early childhood through adolescence. The world’s largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments. For more information about UNICEF and its work visit: www.unicef.org

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MTV Networks Latin America, US Hispanic & Canada, a unit of Viacom Inc. (NYSE: VIA, VIA.B), owns and operates the company’s portfolio of entertainment brands which include MTV, VH1, Nickelodeon and their respective properties in Spanish speaking Latin America as well as Viacom Networks Brazil. Additionally, the portfolio includes Tr3s: MTV, Música y Más in the US, which targets a broad US Hispanic audience, and MTV Networks International’s programming partnerships in Canada with Corus Entertainment for Nickelodeon and CTV Globe Media for MTV, Comedy Central and Vh1. The company’s emerging multiplatform businesses include MTVNHD and Red Viacom in Latin America as well as VH1HD in Brazil. MTV Networks Latin America, US Hispanic and Canada also serve the growing number of digitally connected consumers via its websites: www.MTVla.com, www.Mundonick.com, www.Vh1la.com, www.Vh1Brasil.com.br,  www, www.mtvtres.comwww.mtv.ca and www.nickcanada.com as well as through its broadband and community sites:  www.mtvrevolution.com, www.mundonick.com/nickturbo and www.lazona.com.

Since 2004, MTV EXIT has produced award-winning media components on the issue of human trafficking through influential music, film, and celebrities, and distributed innovative and creative content in over 40 languages to youth audiences, throughout Asia and Europe.

For more information, please contact:
UNICEF Nicaragua
Olga Moraga Amador
(505) 22680687

UNICEF Regional Office for Latin America and the Caribbean
Tamar Hahn
 (507) 301-7485/ (507) 64302505




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