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UNICEF Awards Broadcasters the 2011 ICDB Awards

NEW YORK, 6 December 2011 – UNICEF today announced the winners of the 2011 International Children’s Day of Broadcasting (ICDB) Awards.  The ICDB Award for Television went to Télévision Togolaise (TVT), while the ICDB Award for Radio went to Air India.  ATN Bangla received a Special Mention Award. 

Télévision Togolaise (TVT) won the award for its programme “A Nous la Planete.”  TVT is the national broadcaster of Togo and airs regularly the children’s programme “A Nous la Planete,” produced by the youth media organization of the same name. The ICDB edition of the weekly programme involved a panel of youth hosts who debated issues of gender equality and conducted interviews in the field about subjects of discrimination and identity.  TVT won ICDB Regional Awards in 2009 and 2010 and garnered the 2010 ICDB Award for Television.

All India Radio won the award for its programme “Joy-Live.” Air India covers 99% of the country with 232 broadcasting centers.  Its ICDB programme contained over three hours of programming, all presented by young people, containing news, dramas, interviews and story-telling.  The variety infotainment program for kids and youth shared complex problems in the society in a child-friendly language.  All India Radio won the ICDB Regional Award in 2010.

UNICEF also commended ATN Bangla with a Special Mention Award for its dedication to advancing youth and media through its weekly youth show and numerous other special children’s programmes.  It won the 2004 ICDB Award and ICDB Regional Awards in 2006, 2007, 2009, 2010.  The station is currently working with UNICEF Bangladesh to develop a group of youth journalists who will produce news on issues affecting children's lives and will be broadcast by ATN Bangla during their primetime news. 

"It is promising to see the commitment broadcasters have made putting young people front and center in the media," says Stephen Cassidy, Chief of UNICEF’s Internet, Broadcast and Image Section.  "It is clear that they are embracing the responsibility to empower young people through media participation and we celebrate and encourage them to continue to invest in better programming for and by children."

The awards were announced on 5 December on a new ICDB Awards website that honors the nominees and their programming (www.unicef.org/icdbawards). 

The International Children’s Day of Broadcasting is a day set aside each year to celebrate children’s broadcasting and encourages young people to get involved in television and radio broadcasting.  The 2011 ICDB theme, “Girls Are… Boys Are…,” looked at gender roles and gender equality/inequality.

All the nominees won their respective regional competitions and represented the best work produced in 2011 for the International Children’s Day of Broadcasting and a commitment to youth participation in media.

The ICDB Regional Prizes for television went to ATN Bangla (Bangladesh, “Dismantling Discrimination”), C7 Sistema Jalisciense de Radio y TV (Mexico, “Rosa o Azul”), Télévision Togolaise (TVT) (Togo, “A Nous la Planete”) and Step Television (Uganda, “Cool Kids (Boys Are Girls Are).  The ICDB Regional Prizes for radio went to Ràdio SER Principat D'Andorra (“Hora L / IK+”), Office de Radiodiffusion et television du Bénin (ORTB) (“Quand les enfants prennent la parole…”), RadioRadio Beijing Corporation (China, “We are Different, We are the Best”), All India Radio  (“Joy-Live”), Salamat Radio (Iran, “My Child”), C7 Sistema Jalisciense de Radio y TV (Mexico, “La Barra Infantil”)“, National Radio (Nepal, “Saathi Sang Manka Kura,” produced by Equal Access Nepal)  and Maputaland Community Radio Station (South Africa, “Boys Are Girls Are”).

The International Children’s Day of Broadcasting has been celebrated by hundreds of broadcasters around the world for 20 years.  UNICEF also announced that it will be ending the International Children’s Day of Broadcasting on a global scale, citing the success of the initiative to generate better programming for children and create a space for young people in the media. 

“We feel that the ICDB has accomplished its goals of getting better quality programming and a dedication from broadcasters to devote more attention to young people,” said Karen Cirillo, Executive Producer, Children’s Broadcasting Initiatives.  “It has been wonderful to see the diverse manifestations of the ICDB over the years and we are so pleased to be ending this initiative on a positive and successful note.”

UNICEF works in 190 countries and territories to help children survive and thrive, from early childhood through adolescence. The world’s largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments. For more information about UNICEF and its work visit: www.unicef.org

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For further information, please contact:
Karen Cirillo, UNICEF New York
Tel + 212 326 7506




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