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UNICEF awards African Broadcasters the ICDB Awards

NEW YORK, 3 November 2010 – UNICEF awarded the 2010 International Children’s Day of Broadcasting (ICDB) Awards to Télévision Togolaise (TVT), Voice of Nigeria and Maputaland Community Radio Station at its annual ICDB Awards Ceremony in New York. 

Télévision Togolaise, the national broadcaster of Togo, won the television global ICDB Award for its weekly program “A Nous la Planete.” The program, hosted by young people, features debates and reports dealing with children’s rights issues.  The episode broadcast on the ICDB focused on street children and working youth. 

Voice of Nigeria and Maputaland Community Radio Station tied for the radio global ICDB Award.  Voice of Nigeria, the official international broadcasting station in Nigeria, took the prize for its weekly program, “Kiddies Voices,” a magazine show broadcast “from the children to the children.” The ICDB edition focused on raising awareness around children’s rights issues, especially child trafficking and exploitation.

Maputaland Community Radio Station, a 24-hour station whose programming focuses on community and youth issues, took the prize for its 5.5 hour ICDB presentation “All Rights All Children.”  The program was produced by Maputaland’s partner Zisize (Ingwavuma) Educational Trust, which trains children in radio production skills.  The ICDB presentation included dramas, personal diaries, children’s news, studio discussions and call-in shows.

"All three winning broadcasters put youth front and center in the production and presentation of its ICDB programming," says Stephen Cassidy, Chief of UNICEF’s Internet, Broadcast and Image Section.  "In each case, the broadasters have provided media production training for its youth, an investment that will help empower young people."

The awards were presented at the 2 November ICDB Awards Ceremony at the Modern restaurant in New York.  It was hosted by Roscoe Orman, children’s broadcasting advocate and actor, best known for his 35-year role as Gordon on Sesame Street.  Representatives from most of the stations traveled to New York for the ceremony.

The International Children’s Day of Broadcasting is a day set aside each year to celebrate children’s broadcasting and encourages young people to get involved in television and radio broadcasting.  The 2010 ICDB theme, “All Rights All Children,” was in honor of the 20th anniversary of the Convention on the Rights of the Child.  Young people were asked to talk about children’s rights and their importance.

All the nominees won their respective regional competitions and represented the best work produced in 2010 for the International Children’s Day of Broadcasting and a commitment to youth participation in media.

The ICDB Regional Prizes for television went to ATN Bangla (Bangladesh, “Crossing the Hurdles”), Ethiopian Radio and Television Services (“Involve Me”, produced by Whiz Kids Workshop), TV3 (Malaysia, “Terubuk Masin Untuk PM”), C7 Sistema Jalisciense de Radio y TV (Mexico, “Palomitas de la Paz,” created and produced by Secretaría de Educación Jalisco), SOREAD/2M (Morocco, “ICDB Show”), Télévision Togolaise (TVT) (Togo, “A Nous la Planete) and UzNTT (Uzbekistan, “ICDB/Bolalar Hududi”).

The ICDB Regional Prizes for radio went to Radijojo gGmbH (Germany, “Six Radio Shows that Connect the Children of the World”), All India Radio  (“AIR”), Tejarat Radio (Iran, “ICDB”), TRAXXfm, Radio Televisyen Malaysia (“Listen Up!”), Radio y Televisión de Aguascalientes (Mexico, “Aguascalientes”), Voice of Nigeria (Kiddies Voices) and Maputaland Community Radio Station (South Africa, “All Rights All Children”).

The International Children’s Day of Broadcasting is celebrated by hundreds of broadcasters around the world.  The next ICDB will take place on 6 March 2011 with the theme “Girls Are… Boys Are...”


UNICEF is on the ground in over 150 countries and territories to help children survive and thrive, from early childhood through adolescence. The world’s largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS.  UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments. For more information about UNICEF and its work visit: www.unicef.org

For further information, please contact:
Karen Cirillo, UNICEF New York,
Tel + 212 326 7506,




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