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UNICEF Announces Nominees for the 2010 International Children’s Day of Broadcasting (ICDB) Awards

NEW YORK, 9 September 2010 – UNICEF last week announced the nominees for the International Children’s Day of Broadcasting (ICDB) Awards.  The awards are given by UNICEF for outstanding commitment to the ICDB by television and radio broadcasters. 

The winner of the 2010 ICDB Awards will be announced at an awards ceremony dinner at The Modern on 2 November 2010 in New York. 

The nominees each won a regional competition and now go on to compete for global honours. This year’s nominees come from Bangladesh, Ethiopia, Germany, India, Iran, Malaysia, Mexico, Morocco, Nigeria, South Africa, Togo and Uzbekistan and represent the best work produced in 2010 for the International Children’s Day of Broadcasting.

The International Children’s Day of Broadcasting is a day set aside each year to celebrate children’s broadcasting and encourages young people to get involved in television and radio broadcasting.  The 2010 ICDB theme, “All Rights All Children,” honored the 20th anniversary of the Convention on the Rights of the Child and asked children to talk about children’s rights and their importance.

“These visionary broadcasters have empowered young people through their creative programming and commitment to youth involvement in media,” says Stephen Cassidy, Chief of UNICEF’s Internet, Broadcast and Image Section.  “The nominees include broadcasters who are veterans of the ICDB as well as broadcasters who participated in the ICDB for the first time.  We are inspired and encouraged by the universality of the International Children’s Day of Broadcasting.”

Regional judging took place between June and August and entries were evaluated by teams of broadcasters, radio and television experts and communications specialists. The judges looked at content, execution and year-round youth participation.

The ICDB was launched in 1991 to encourage broadcasters worldwide to create awareness for children’s issues and takes place the first Sunday in March.  On that day, youth write, report, produce and present programmes that allow them to reach a wide audience with their thoughts on the issues that affect them.

The ICDB Regional Prizes for television went to ATN Bangla (Bangladesh, “Crossing the Hurdles”), Ethiopian Radio and Television Services (“Involve Me”, produced by Whiz Kids Workshop), TV3 (Malaysia, “Terubuk Masin Untuk PM”), C7 Sistema Jalisciense de Radio y TV (Mexico, “Palomitas de la Paz,” created and produced by Secretaría de Educación Jalisco), SOREAD/2M (Morocco, “ICDB Show”), Télévision Togolaise (TVT) (Togo, “A Nous la Planete) and UzNTT (Uzbekistan, “ICDB/Bolalar Hududi”). The ICDB Regional Prizes for radio went to Radijojo gGmbH (Germany, “Six Radio Shows that Connect the Children of the World”), All India Radio  (“AIR”), Tejarat Radio (Iran, “ICDB”), TRAXXfm, Radio Televisyen Malaysia (“Listen Up!”), Radio y Televisión de Aguascalientes (Mexico, “Aguascalientes”), Voice of Nigeria (Kiddies Voices) and Maputaland Community Radio Station (South Africa, “All Rights All Children”).

The 2009 ICDB Award for Television went to Citizen TV (Kenya) for their program “Angel’s Cafe.”  The 2009 ICDB Award for Radio went to Rádio Justiça  (Brazil) for their program “Sintonize as Crianças na Rádio Justiça.”

The next ICDB will take place on 6 March 2011 with the theme “Girls Are…Boys Are…”


UNICEF is on the ground in over 150 countries and territories to help children survive and thrive, from early childhood through adolescence. The world’s largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS.  UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments. For more information about UNICEF and its work visit: www.unicef.org

For further information, please contact:
Karen Cirillo, UNICEF New York,
Tel + 212 326 7506,




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