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Mobinil and UNICEF join hands during Ramadan to assist Egyptian children

CAIRO, 19 September 2007 - UNICEF and Mobinil, Egypt's largest mobile telecommunications provider, launched a partnership during Ramadan called "Caring for Children." The aim of this campaign is to increase public awareness, mobilize public action and increase resources for Egyptian children.

During the month of Ramadan, Mobinil will contribute a portion of its revenue per every call to UNICEF. The donation will go towards UNICEF programmes in Egypt in the areas of children at risk, child labour, young child survival and development, and children's media.

"We are pleased to partner with such a prominent company as Mobinil, which has a well-deserved reputation for its philanthropic work. It has a tremendous reach in Egypt and is able to deliver important messages about the situation of children to a wide and diverse audience," said UNICEF Egypt Representative Dr. Erma Manoncourt.

UNICEF and Mobinil also plan to collectively investigate ways in which telecommunications technology can be leveraged to alleviate poverty and improve the quality of education in Upper Egypt.

Iskandar Shalaby, Mobinil’s CEO expressed his profound satisfaction regarding Mobinil’s participation in this effort dedicated to children during the holy month of Ramadan. “In fact, it’s a pleasure to continue our collaboration with the UNICEF and other reputable organizations in such goodwill activities that enforce our corporate responsibility targets and contribute to the development of our society”, he said.

The campaign will begin with a high profile television campaign – using four different ads featuring children - and will continue later across print media, eventually culminating with in-store and awareness-raising campaigns.

UNICEF is on the ground in over 150 countries and territories to help children survive and thrive, from early childhood through adolescence.  The world’s largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS.  UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments.

About Mobinil
The Mobile GSM900/1800 cellular network in Egypt is operated by the Egyptian Company for Mobile Services (ECMS), an Egyptian public company. Mobinil is the market leader thanks to its dedication to constantly providing the best services, and there are more than 13  million subscribers to Mobinil’s service in Egypt today.
Visit us on http://www.mobinil.com/ to find out more about us.

For more information contact:

Michael Bociurkiw, UNICEF Egypt Media, Tel: + 202 2526 5083 through 5087 (ext. 208/ 210), E-mail: mbociurkiw@unicef.org

Iman Morooka, UNICEF Egypt Media;Tel: +202 2526 5083 through 5087; Email: Imorooka@unicef.org

Taha Saifullah, Media Relations Manager- Mobinil, Tel: +20123206770, Mob: +20123138955, Fax: +20123206755, E-mail: mediarelations@mobinil.com

Nelly Abdel Hamid, Media Relations Expert-Mobinil, Tel: + 20123206771, Mob: +20122267023, Fax: +20123206755, E-mail: mediarelations@mobinil.com




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