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M.A.C. Cosmetics to support HIV/AIDS Youth and Children’s Campaign in China

Celebrities join forces to help get “the 10 Facts” out to young people nationwide.

BEIJING, 29 March 2007 - M.A.C AIDS Fund today announced a 1 million Renminbi [US$129,000] donation to UNICEF-China in support of the “Unite for Children, Unite against AIDS” global campaign, launched last year by the Chinese Government. 

In an effort to educate Chinese youth, M.A.C. and UNICEF will launch “The Ten Facts on AIDS” campaign. The “Ten Facts” will tell young people how to protect themselves against HIV/AIDS while encouraging them also to respect those living with or affected by the pandemic.  M.A.C’s donation will be used to mobilize Youth Ambassadors and celebrities from China for the vital task of raising youth awareness.

“This partnership demonstrates China’s private sector leadership in responding to young people and AIDS”, said UNICEF-China Representative Dr. Yin Yin Nwe at the press event, “it is an excellent example of a win-win partnership—for young people, for businesses, for China’s fight against AIDS.”

While prevention education is a key message of the campaign, anti-discrimination is another equally important theme. Ambassadors will also work to end discrimination against HIV positive populations.  They will encourage acceptance of the disease in their communities so that infected persons can feel safe to access the Chinese government’s life saving prevention, care and treatment services.

Carol Shen, Managing Director of Estee Lauder and owner of the M.A.C Cosmetics brand, presented the cheque to UNICEF-China Representative Dr. Yin Yin Nwe at a star-studded press conference held at Beijing’s Ritz Carlton Hotel.M.A.C celebrity Ambassadors for China, including singer Li Yuchun (Supergirl, 2005), actor/producer Vivian Wu, and actor Pace Wu were in attendance. These celebrities as well as actor Christy Chung (who was not present) will appear in advertisements in support of the campaign.

M.A.C is an an international partner with UNICEF, supporting the organization’s work with children and AIDS with funds generated from their “VIVA GLAM” lipstick and other social programme revenues.
Building win-win partnerships for Youth AIDS Prevention in China

As in most of Asia, where 80 per cent of new HIV infections occur in the 15-24 age group, China’s children and youth represent the majority of the 70,000 new infections each year. Despite increased government investment in mass education campaigns, many young people—especially underserved populations of migrants, ethnic minorities, and the unemployed—still don’t know how to protect themselves from the epidemic. 

This HIV/AIDS education gap is not limited to rural areas. A 2006 survey of over 2,000 middle-school students in a major Chinese city revealed that 40 percent of respondents did not use a contraceptive during the first sexual experience.

Empowering Youth to Become a Force for Change

Over one hundred Youth Ambassadors will work on the ”Ten Facts” campaign.  These Ambassadors, who have been nominated by their peers for their outstanding community work on HIV/AIDS prevention and care, will teach their friends and family how to protect themselves from the disease. They will learn and teach “The Ten Facts” through peer education activities that draw on art, theatre, sports and the Internet to convey ideas. 

Global Partners Joining Hands in China

The partnership between M.A.C and UNICEF in China is yet another component of the “VIVA GLAM” lipstick sales campaign. The four M.A.C. AIDS Fund China Ambassadors -- Vivian Wu, Christy Chung, Li Yuchun and Pace Wu-- will participate in UNICEF-supported HIV/AIDS prevention and support programmes to advocate for the greater involvement of young people and society at large in China’s response to AIDS.

UNICEF is on the ground in over 150 countries and territories to help children survive and thrive, from early childhood through adolescence.  The world’s largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS.  UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments.
For further information, please contact:

Mr. Charles Rycroft (English)   crycroft@unicef.org    Tel: 65323131 ext 1301   Cell: 13641290007,
Mr. Ken Legins (English)    klegins@unicef.org     Tel: 65323131 ext 1620      Cell: 13501258667
Ms. Liu Li (Chinese/English)  liliu@unicef.org            Tel: 65323131 ext.1303     Cell: 13701066671
Ms. Zhang Lei (Chinese/English) lzhang@unicef.org      Tel: 65323131 ext 1612    Cell: 13683247176




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