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Joint press release

IKEA, Save the Children and UNICEF joint campaign: ‘A smile is worth so much’

15 November 2006 - IKEA, UNICEF and Save the Children will join forces for children worldwide again this year, following a successful 2005 effort that raised over €2 million euro for life-saving programs through its  “€1 is a fortune. . .  A child’s smile is worth so much” campaign.

The 2006 campaign will kick off on 18 November and go to 23 December 2006.

Every time an IKEA customer purchases one of the soft toys, whether a tiny finger puppet, a green dragon or a huge elephant in an IKEA store, €1 will be donated to:

• Save the Children child protection and education programmes in Asia and Europe;
• UNICEF child protection, health and education programmes in Asia, Africa and Europe. 

Marianne Barner, IKEA Communications Manager and Children’s Ombudsman said that the programme is advancing the company’s core values. “Our first campaign last year was a great success, however we are hoping for even bigger success this year. Through the support of our partners, Save the Children and UNICEF, we hope to raise even more funds to help improve the opportunities for children in many countries.”

For UNICEF, the support from IKEA customers is far reaching.  “From Belarus to Guinea, Pakistan to Ukraine, this partnership is delivering something really positive for children,” said Philip O’Brien, chief of UNICEF Geneva Regional office and the Director of Private Sector Division.  “IKEA’s partnership has meant more girl-friendly schools, cleaner water, and healthier children.”

Burkhard Gnarig, CEO of the International Save the Children Alliance, agrees and adds:
"We are extremely proud of our successful 12 year partnership with IKEA, which has enabled us to deliver real and lasting changes to children.  This year's second global soft toy campaign will strengthen awareness of childrens´ rights and help to get more disabled children into school and continue our work protecting children from abuse, exploitation and trafficking.

Notes to editors

Save the Children
Save the Children is the world’s largest independent movement for children, working with children in over 110 countries.  Save the Children delivers immediate and lasting improvements to children’s lives worldwide.  It meets children’s needs through emergency relief in crisis situations, and long-term programmes in health, poverty, child protection, education, food and nutrition. To visit the Save the Children website please go to www.savethechildren.net.

Since 1946 UNICEF has been the world’s leader for children, working in 156 countries to help children survive and thrive, from early childhood through adolescence.  The world’s largest provider of vaccines for poor countries, UNICEF supports child health and nutrition, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments. Visit www.unicef.org.

There are currently 237 IKEA stores in 23 countries. Since its 1943 founding in Sweden, IKEA has offered home furnishing and accessories of good design and function at low prices so the majority of the people can afford them. IKEA incorporates environmentally friendly efforts into day-to-day business and continuously supports initiatives that benefit caused such as children and the environment. For more information on IKEA please see our Social & Environmental Report 2005 on the IKEA Group website at www.IKEA-group.ikea.com.

For further information, please contact:

IKEA, Charlotte Lindgren, Corporate PR, IKEA Group: Tel + 46- 42 26 71 35, TTEL@memo.ikea.com

Save the Children, Titti Björsmo, Media Officer: Tel +  46 8 698 67 34, titti.bjorsmo@rb.se

UNICEF, Kate Donovan, Media Section: Tel + 1 212 326 7452, kdonovan@unicef.org




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