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UNICEF and Clear Channel launch first-ever global outdoor ad campaign highlighting impact of HIV/AIDS on children

Whoopi Goldberg, Sir Roger Moore, Lord Richard Attenborough and Miriam Makeba Unveil Outdoor Ads at Same-Day Events in Johannesburg, London and New York; Joint campaign from UNICEF and Clear Channel Outdoor will appear in 50 countries

What:  The first ever global outdoor advertising campaign to raise awareness of the impact of HIV/AIDS on children will be unveiled by UNICEF and Clear Channel  Outdoor.  The creative resulted from a worldwide competition that received a tremendous response from the world’s advertising agencies.  The winning creative, by Bester Burke, a creative agency in Cape Town, South Africa, was chosen from over 300 entries.  The campaign will debut globally starting in  November.

Who:  Ann M. Veneman, UNICEF Executive Director
  Paul Myers, President, Clear Channel Outdoor
  Whoopi Goldberg, UNICEF Goodwill Ambassador
  Sir Roger Moore, UNICEF Goodwill Ambassador
  Kami, HIV-positive Muppet from Takalani Sesame

Where:  Danny Kaye Visitors Center, UNICEF House
   Three United Nations Plaza (on 44th between 1st & 2nd Avenues)

When:  Thursday, October 27, 2005
 12:30 – 2:00 p.m.
 A casual lunch will be served beginning at 12:30

Why:  Clear Channel has joined forces with UNICEF to raise awareness of children who have been orphaned and left vulnerable because of HIV/AIDS.  15 million children have already lost parents to the AIDS. Millions more need treatment, protection and support.

The poster forms an important first plank in UNICEF’s global campaign ‘Unite for Children, Unite against AIDS’, launched on Tuesday 25 October.

The poster initiative marks the world’s first outdoor advertising campaign to reach 50 countries with Clear Channel donating $5 million worth of outdoor poster sites. B-roll, photos can be provided on request.  Call now to set up a one-on-one interview with participants.

For further information, please contact: 
Liza Barrie, UNICEF Communications
212-326-7593 and 646-207-5178 lbarrie@unicef.org




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