Communication 4 Development




Campaign against FGM/C

"Facts for Life" Campaign


"Facts for Life" Campaign

A billboard from the campaign promoting simple life-saving gestures, seen here, is now posted throughout the country.

Today in Mali, 307 children under five die each day, which makes 12 children per hour, or one child every five minutes. Mortality for children under five years of age declined by 22 per cent between 1990 and 2009. This seriously affects the learning ability of children at school and their productivity as citizens in the future.

It is estimated that Mali should make more efforts if it wants to achieve the Millennium Development Goals in general and MDG 4 in particular. However, least cost and high impact interventions that preserve the lives of newborns and children are now known and documented.

The adoption of simple low-cost gestures that can be afforded by Malian households, will reduce mortality by at least 40 per cent among children under five if they are adopted by many people.

The gestures are:

  • Breastfeed your baby from birth until 6 months exclusively, and continuously until 24 months,
  • Sleep under a mosquito net treated with insecticide,
  • Wash your hands with soap at critical moments,Treat diarrhoea with oral rehydration therapy and Zinc, and increase fluid intake.

In the campaign, these gestures have been called “Facts for Life.

The gestures are:

  • Simple
  • Low cost and can be afforded by Malian households
  • Able to reduce mortality among children under five by at least 40 per cent if they are adopted by many people (Revue Lancet 2007).

They can save more than 120 Malian children under five per day, or five children per hour!



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