Lisa Surihani kicks off year-long campaign for children's rights

30th Anniversary of Convention on the Rights of the Child, an opportunity to renew pledge to children

13 March 2019
Marianne and Lisa sign agreement

KUALA LUMPUR, 13 March 2019 - Today Lisa Surihani made a double commitment to children. The actress renewed her role as UNICEF's National Ambassador for the next two years and committed to support the CRC@30 campaign on the occasion of the 30th anniversary of the Convention on the Rights of the Child (CRC).

The Convention on the Rights of the Child

This year marks the 30th anniversary of the Convention on the Rights of the Child (CRC), adopted on 20 Nov 1989 globally. While much has been achieved for children in 30 years, today’s children face new threats to their rights, but also have new opportunities to realize their rights.

Malaysia ratified the CRC in 1995 to uphold its commitment to the protection and welfare of her children. This was a major step for the country. But more needs to be done. Malaysia Baru needs to be Malaysia Biru - a Malaysia that respects and prioritizes the rights of every child.

Malaysian history is closely linked to the Convention of the Rights of the Child. Tun Mahathir is one of the only few elected leaders in the world who signed this international law on childhood and is in power many years after.

Lisa Surihani, UNICEF National Ambassador in Malaysia

Lisa Surihani, UNICEF’s National Ambassador for the last two years has accepted to extend her appointment for the next two years. Lisa has been an invaluable support to UNICEF, using the talent and reach to speak to audiences beyond what we can do ourselves, amplifying the voice of children in Malaysia.

In April 2019, Lisa will go on a field trip with UNICEF to the Rohingya Refugee Camp in Cox’s Bazar, Bangladesh.

Photos from the event with Lisa on 13th March 2019: (Please credit UNICEF/2019/Faradiza Zahri)


The CRC@30 does not belong to UNICEF, it belongs to everyone. The anniversary offers us an opportunity to influence meaningful change, and increase awareness and understanding of the CRC among children, young people and the general public in the Malaysian context.

A special commemoration logo has been created to mark CRC@30. We hope you will find opportunities to use this to advocate for the realization of all rights, for all children.

Logos of CRC@30

Guidelines on using the logos

Media contacts

Rachel Choong
Communications Officer (Media)
UNICEF Malaysia
Tel: +60122932690


UNICEF promotes the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.

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