People & Partners

Collaborating to turn promises into action


Civil society






§ Association of Accredited Advertising Agents of Malaysia (4As)
Founded in the 1960’s, the 4As works to promote good advertising. Amongst others, the 4As liaises with Government and other bodies on matters affecting the work of advertising as a whole and in representing its members’ interest as responsible, professional practitioners of advertising. In 2009, the 4As introduced the Convention on the Rights of the Child into the Kancil Student Award, part of Malaysia’s most prestigious annual advertising awards.

§ Harvest Centre
Harvest Centre is dedicated to establishing high-quality learning environments for vulnerable urban and rural children. The Centre is driven by the belief that quality education is the key to breaking the cycle of poverty and negative mindsets. UNICEF works with Harvest to promote the participation of vulnerable children through platforms that allow them to express their views to policymakers and opinion leaders.

§ PT Foundation
PT Foundation is a voluntary community organisation that seeks to empower and protect drug users, sex workers, transsexuals, MSM (men who have sex with men) and HIV-positive people from the harms of AIDS. In 2009, UNICEF worked with Positive Living, one of the programs under PT Foundation, to organise a visit by Manchester United players to meet with vulnerable children and defend their right to live free of stigma.

§ Taiping Peace Initiative
The Taiping Peace Initiative is a partnership between the Taiping Tourist Association, the Taiping Municipal Council, Universiti Sains Malaysia and the United Nations. Its goal is to promote the culture of peace which it defines in three dimensions – inner peace, peace with other people, and peace with the environment. UNICEF and TPI collaborated to organise a youth leadership training in 2009 to promote leadership and participation among young people.

§ The One Minutes Foundation
The One Minutes Foundation, based in Netherlands, partners UNICEF and the European Cultural Foundation to give underprivileged and marginalised children the opportunity to learn video-making skills to share their ideas, anxieties and viewpoints with the world. In 2009, UNICEF and the Ministry of Education worked with the Foundation to deliver the oneminutesJr workshop for 20 Malaysian children.



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