People & Partners

Collaborating to turn promises into action


Civil society






§ AMP Radio Networks
Airtime Management and Programming Sdn Bhd (AMP) provides satellite radio content through eight national FM stations as well as six exclusive radio channels available on ASTRO cable TV decoders. Among its FM stations is XFM, a Malaysian-music only brand aimed at pre-teens and young Malaysians. In 2009, two AMP radio stations, and XFM, supported UNICEF's Tune in to Me campaign to give children the opportunity to express their thoughts and feelings on air.

§ BFM 89.9
BFM 89.9 is a 24-hour independent radio station focused on business news and current affairs, targeting business executives, business owners, investors and people who aspire to personal and professional success. In 2009, BFM supported UNICEF's Tune in to Me campaign by dedicating a whole day of programming to children’s voices and perspectives on a variety of issues as well as a public service announcement aired throughout the year.

§ Media Prima Berhad
Media Prima Berhad is the leading integrated media investment group in Malaysia, with a diverse media platform that includes broadcast, online, outdoor advertising, print and event management. In 2009, the Group's radio network (Fly FM, Hot FM and One FM) and TV stations (TV3, ntv7, 8TV and 9TV) supported the Tune in to Me campaign, giving prominence to children’s voices in line with the Convention on the Rights of the Child. The Group's radio network also partnered with UNICEF in 2008 and 2009 to produce and air public service announcements spotlighting issues such as AIDS stigma, drug abuse, literacy, breastfeeding and child abuse.

§ New Straits Times Press (Malaysia) Berhad
NSTP (M) Berhad, Malaysia's first English daily, began in 1845 as The Straits Times Press. Part of the Media Prima Group today, NSTP has two main newspapers under its umbrella, the New Straits Times (English daily) and Berita Harian (Melay daily), along with its offshoots Business Times and Harian Metro. In 2009, NST and Berita Harian provided advertising and editorial support to the Tune in to Me campaign.

§ Radio Televisyen Malaysia
RTM Malaysia is a Government-owned public broadcaster, operating a number of national, state and district radio stations in English, Malay, Chinese and Tamil languages, as well as two national TV stations. In 2009, RTM supported the Tune in to Me campaign through its TV and radio stations, including the Orang Asli (indigenous) station Asyik FM. Its English radio station, Traxx.FM was also awarded the 2009 East Asia Pacific Radio Award for International Children's Day of Broadcasting.

§ See Hua Daily News
See Hua Daily News is the largest Chinese-language daily newspaper in Borneo. Along with its sister newspapers The Borneo Post and Utusan Borneo, See Hua is widely circulated in Sarawak, Sabah and Brunei. In 2009, See Hua Daily provided advertising support to create awareness about the Tune in to Me campaign and children’s right to be heard.

§ The Star Media Group
The Star has grown from print to multimedia, consisting of media platforms that range from print and periodicals to mobile, online and radio. It's newspaper, The Star, is one of Malaysia’s top English dailies. The Group celebrated the 20th anniversary of the Convention on the Rights of the Child in 2009 by supporting UNICEF's Tune in to Me campaign through its radio stations, Red FM and 98.8FM, as well as newspaper editorials.



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