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Malaysia’s wins regional children’s broadcasting radio award


International Children's Day of Broadcasting (ICDB) 2009

Radio station’s “Listen Up!”  ICDB special nominated to represent East Asia and Pacific to vie for global honours.

KUALA LUMPUR, 28 September 2009 – “Listen Up!”, an half an hour radio special by RTM Radio’s station has won the 2009 International Children’s Day of Broadcasting (ICDB) regional award for best radio program in East Asia and Pacific.

ICDB, an initiative by the United Nations Children’s Fund (UNICEF), is anchored on the Convention on the Rights of the Child (CRC) which upholds children’s right to express and share their opinions with peers and adults through the media.

“When children and young people use media to express themselves, it can create awareness in their communities and influence decision-making,” said UNICEF Representative to Malaysia and Special Representative to Brunei Mr.Youssouf Oomar. “This can lead to more child-friendly communities, where positive role models lead to greater respect for children’s rights and opinions.”

The 2009 ICDB theme, “Unite for Children: Tune in to Kids,” asked broadcasters to allow children to explore their values, fears and dreams. In response, aired a radio special on 1 March which featured a panel of children led by Aeida Mohamad (14) as the moderator; and Farouk Daniel (11), Ezlynn Xantia (12) and Sabrina (12) as panelists.  The children engaged in a lively discussion which ranged from personal behaviours, to the environment and violence, as well as the impact of technology on their young lives. The program was produced by TraXXfm Producer, Madonna John.

Broadcasters dedication to children

Malaysia’s radio station will join other regional radio winners -- Rádio Justiça  (Brazil, “Sintonize as Crianças na Rádio Justiça”), EUCHIRA (Germany, “Kids from Germany Meet Kids from the Balkans”), Ghana Broadcasting Corporation (Ghana, “UNIIQ Curious Minds / Gems of our Time”), All India Radio (“Kids Tune in to Us”) and Maputaland Community Radio Station (South Africa, “Zisize Children’s Radio Project”) –  to vie for the overall global award to be announced at an awards ceremony in New York on 10 November.

“We are thrilled with broadcasters’ dedication to the ICDB and children’s programming,” said UNICEF Chief of Internet, Broadcast and Image Section Mr. Stephen Cassidy. “We are inspired by the diversity and creativity these broadcasters exhibit in celebrating UNICEF’s mission to involve young people in the media-making process. Children around the world reap the benefits of their commitment.”

Regional judging took place between June and August and entries were evaluated by teams of broadcasters, radio and television experts and communications specialists. The judges looked at content, execution and year-round youth participation.

Inviting new media initiatives

The ICDB was launched in 1991 to encourage broadcasters worldwide to create awareness for children’s issues and takes place the first Sunday in March.  On that day, youth write, report, produce and present programs that allow them to reach a wide audience with their thoughts on the issues that affect them.

In a new initiative to celebrate media’s valuable role in inspiring children to create change, UNICEF is inviting TV and radio stations, online media, newspapers and magazines in Malaysia to dedicate the 20th Anniversary of the Convention on Rights of the Child on 20 November 2009 to children and youth.

Media are encouraged to include children in their programming for the day under the banner “All Rights, All Children”. For more information, please contact UNICEF at (03) 2095 9154.


UNICEF announces nominees for the 2009 International Children’s Day of Broadcasting (ICDB) Awards


RTM Radio
TraXXfm started broadcasting in 1982 and the station broadcasted nationwide as well as to neighbouring Singapore, Brunei, and parts of Thailand. TraXXfm is the only Malaysian Radio station that pioneered English as the medium for delivering its programs when it started as Blue Network and then Radio 4 and the station also played an important role to educate, inform, and to entertain listeners. Currently, TRAXXfm operates 24 hours Live, focusing on music as well as talks shows and interaction between Deejays and listeners. Listeners can also tune in via LIVE Streaming on


Indra Kumari Nadchatram, UNICEF Malaysia
(603) 2095 9157 • (6) 012 2926872 •

Shiao Eek, Tee, UNICEF Malaysia
(603) 2095 9154 • (6) 012 2070138 •

Faradiza Zahri, UNICEF Malaysia
(603) 2095 9154 • 





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Celebrating 20 years of children's rights


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