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My mother is a Superhero

Mother’s Day 2012
#unicef4MOMS to celebrate the special bond between mother and child

Join UNICEF Malaysia this Mother’s Day to celebrate mothers everywhere.

KUALA LUMPUR, 3 May 2012 – This Mother’s Day, the United Nations Children's Fund (UNICEF) is inviting netizens to support #unicef4MOMS to celebrate mothers on social media, including the UNICEF Malaysia Facebook, by sharing photos and messages with the world on why their Mother is a Superhero.

“Mother’s Day is an occasion to pay tribute to mothers for all the love and care they have given selflessly to their children,” said UNICEF Representative a.i. in Malaysia, Dr. Victor Karunan,. “We invite the public to participate in My Mother is a Superhero as well as to visit our website to learn and spread the word on safe pregnancies and maternal health, a critical issue that affects millions of mothers and babies in the developing world.”

Approximately 350,000 girls and women die from pregnancy-related causes every year. Ninety-nine percent (99%) of these deaths occur in the developing world. In addition, more than 4 million newborn babies die every year from causes that are mainly preventable and linked to the health of the mother.

Global efforts

UNICEF, together with other international, national and governmental stakeholders, is part of a global partnership in countries with high maternal mortality rates. UNICEF works to ensure that access to emergency obstetric care and the provision of skilled midwives are a priority in national health plans, and assists its partners with assessments, training and logistics.

With advocacy, technical assistance and funding, UNICEF also works with local communities to disseminate information to women and their families on signs of pregnancy complications; educate women and their partners on the importance of birth spacing and timing to protect the health of the mother; and improve the nutritional status of pregnant women to prevent low birth weight and other complications.

In addition, UNICEF also provides tetanus immunisations and essential micronutrients for pregnant women. All of these interventions and efforts support safe pregnancy, delivery as well as a healthier mother and child.

Working mothers

In 2010 and 2011, UNICEF and the Companies Commission of Malaysia (SSM) launched two Best Business Practice Circulars (BBPCs) based on the Convention on the Rights of the Child (CRC), to encourage businesses to establish childcare centres and implement a nursing mothers’ program at the workplace.

By partnering with SSM, UNICEF brings its global efforts of promoting exclusive breastfeeding practices and setting up childcare centres in the workplace to Malaysia, not only with the aim of achieving optimal child health development but also to ensure and retain a sustainable and productive female workforce.

“Your attention and support towards our global efforts will help us provide more mothers around the world with the care and services they desperately deserve. And as you cherish the mother in your life this Mother’s Day, I want to thank you for having the kindness to help more women achieve their desire for care and support,” added Dr. Karunan.

For more information on UNICEF’s Mother’s Day campaign and its work with mothers and children, visit the UNICEF Malaysia website at

Members of the public are also invited to submit their photos, post a status update and spread the message in tribute to their mothers via


For more information, please contact:

Indra Kumari Nadchatram
UNICEF Media, Malaysia
Tel +6012 292 6872,

Sasha Surandran
UNICEF Media, Malaysia
Tel +6019 658 5160,





Mother's Day

My mom is a superhero

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