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UNICEF calls for entries for children’s broadcasting awards

International Children's Day of Broadcasting
Entries should reflect 2011 theme and demonstrate commitment to youth participation in media

NEW YORK/KUALA LUMPUR, 29 March 2011 - UNICEF today called for entries from broadcasters for the 2011 International Children’s Day of Broadcasting (ICDB) Awards. The Awards will go to the radio and television broadcasters whose programming best reflects the 2011 theme, 'Girls Are… Boys Are…' and who demonstrate an overall dedication to youth participation in media.

To encourage youth participation in media throughout the year, judges not only consider the quality of the work, but also the commitment broadcasters make to engaging with youth on an ongoing basis.

"It is very important to create opportunities for young people to express themselves,” said UNICEF’s Internet, Broadcast and Image Section Chief Stephen Cassidy. “We want to honor broadcasters around the world that have made these opportunities possible.”


To be eligible for the ICDB Award, broadcasts must have taken place on or around Sunday, 6 March 2011 in conjunction with the 2011 International Children’s Day of Broadcasting. The deadline for entries is 1 July 2011.

The ICDB Award regional judging will take place in UNICEF’s 8 regions. The top-scoring entries in each region will compete for the global ICDB Award, to be announced in the fall.

Information about regional judging and entry forms are now available at Entries from Malaysia should be submitted to:

   Kritsada Jirathun
   UNICEF East Asia and Pacific Regional Officer
   19 Phra Atit Road, Chanasongkram, Phra Nakorn
   Bangkok 10200, THAILAND
   Phone: 66-2-356-9249
   Fax: 66-2-280-3563

2010 Winners

The 2010 ICDB Awards went to Télévision Togolaise (Togo) for their program “A nous la planete,” Maputaland Community Radio Station (South Africa) for their program “All Rights All Children” and Voice of Nigeria for their program “Kidddies Voices.”

The ICDB Regional Prizes for television went to ATN Bangla (Bangladesh), Ethiopian Radio and Television Services, TV3 (Malaysia), C7 Sistema Jalisciense de Radio y TV (Mexico), SOREAD/2M (Morocco), Télévision Togolaise and UzNTT (Uzbekistan).

The ICDB Regional Prizes for radio went to Radijojo gGmbH (Germany), All India Radio, Tejarat Radio (Iran), TRAXXfm, Radio Televisyen Malaysia, Radio y Televisión de Aguascalientes (Mexico), Voice of Nigeria and Maputaland Community Radio Station.

Established in 1991, the International Children’s Day of Broadcasting encourages broadcasters to produce programming by, with and for children.


For more information, please contact:

Kritsada Jirathun
UNICEF East Asia and Pacific, Bangkok
Tel + 66 2 356 9249,

Michelle Wong
Malaysian Children TV Programme Foundation
Tel +603 5569 2755,

Indra Kumari Nadchatram
UNICEF Media Malaysia
Tel +6012 292 6872,





ICDB Awards 2011


Deadline: 1 July:
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