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Children are everyone’s business

UNICEF, UN Global Compact, Save the Children
Businesses asked to help protect and promote children’s rights

NEW YORK, 24 June 2010 – At the opening of a major meeting of business leaders organised by the United Nations today, UNICEF, the UN Global Compact and Save the Children called on the business community to work together to build universal principles that will place children’s rights at the top of the global corporate responsibility agenda.

Campaigns to end child labour and other breaches of children’s rights are nothing new, but to date there is no simple universal guidance that enables business to be confident their activities, including their social responsibility program, are a positive force for the youngest and most vulnerable global citizens.

The three organisations are asking business leaders to work with them to develop principles – to be known as the Children’s Principles for Business - so that they can avoid the negative impacts that their activities may have on children, and contribute to a better future for everyone.

A global responsibility

“Protecting children’s rights is a global responsibility that requires global commitment from us all, in every sector,” said UNICEF Executive Director Anthony Lake. “This new partnership will help to establish clear principles for businesses to participate in the global effort to help all children, and especially those most in need.”

The Principles will be based on the Convention on the Rights of the Child (1989) which spells out the basic human rights of children everywhere: the right to survival; to develop to the fullest; to protection from harmful influences, abuse and exploitation; and to participate fully in family, cultural and social life.

”Business has an enormous potential to impact children’s lives,” said Georg Kell, Executive Director of the UN Global Compact. “While much progress has been made in managing and mitigating impacts in areas such as child labour, workplace policies, childcare or responsible marketing, the Principles seek to address the broader responsibilities and commitments of business towards children as one of their constituencies.”

Raising expectations

Recognising that to be effective, these principles must meet the needs of all stakeholders and that everyone has something to bring to the table, the three partners are appealing to business leaders from all sectors and geographic regions to participate in the consultation process and contribute their expertise to shaping the Children’s Principles for Business.

“It is important that corporations step up and realise that they play a crucial role in children´s lives,” said Elisabeth Dahlin, Secretary-General of Save the Children Sweden. “The Children´s principles for Business will raise the expectations of business behaviour towards children. Many companies can do more than they do today.”

The Principles will serve as a unifying framework and as a reference point for business initiatives concerning children. They will help elaborate Principles 1 and 2 of the UN Global Compact, which ask business to respect and support human rights and not be complicit in human rights abuses. The Principles will seek to be relevant and useful to all businesses, whether or not they are Global Compact participants.

The multi-stakeholder consultation begins on 25 June 2010, and it is hoped that the Children’s Principles for Business will be launched in 2011.

For further information and to get involved, businesses are asked to email


For more information, please contact:

Kate Donovan
UNICEF Media, New York
Tel +1 212 326 7452,

Matthias Stausberg
UN Global Compact, New York
Tel +1 917 214-1337,

Titi Hildebrand
Save the Children, Stockholm
Tel +46 701 91 57 28,





Leaders Summit 2010

UN Global Compact

For every child

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