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ICDB 2011

Inspiring communities and individuals to honour children’s right to be heard

International Children's Day of Broadcasting
Sunday, 6 March 2011
Girls Are... Boys Are...

What does it mean to be a girl? A boy? Are there innate behaviours, abilities or interests that go along with being a boy or a girl? Are there things boys or girls can’t or aren’t allowed to do because of their gender? Do they both have the same opportunities in life?

Around the world, men and women have different roles in society. Adolescence is a time of change as girls and boys shift into adulthood and are faced with fitting into gender roles. It’s important for young people to see and hear their peers expressing who they are and what being a girl or boy means to them.

The International Children's Day of Broadcasting (ICDB) provides a platform to discover youth opinions, see their perspectives and listen to their stories. There is no “one” answer to what it means to be a girl or boy. When youth see others in different roles, with different dreams, it is an inspiration.

ICDB was created in 1991 to encourage broadcasters to allow children to be part of the programming process, to talk about their hopes and dreams and share information with their peers.

The rights to participation and expression are an integral part of growing up. Broadcasters have the chance to empower children by giving them media skills and putting their voices on the air. This shows other children that they, too, can have a voice. It also shows the world what young people’s thoughts are about their lives and communities.

Since it began 20 years ago, ICDB has been growing from strength to strength. Today, thousands of broadcasters in more than a hundred countries take part in the day, celebrating it in ways that are as unique and special as children themselves.

Join us on Sunday, 6 March 2011 to celebrate children and their right to be heard. Tune in to Kids!


The International Children’s Day of Broadcasting Awards are presented annually to television and radio broadcasters who offer the best programming on the year’s ICDB theme; involve young people in the production and presentation of TV programs and show a commitment to highlighting youth voices year-round. The success of the ICDB hinges on the support of broadcasters and the participation of children.

UNICEF will offer regional awards to the broadcasters which best promote the principles, purpose and main themes of ICDB. Each regional winner will be invited to New York in November 2010 and one televion and one radio nominee will receive the prestigious International Children's Day of Broadcasting Awards.


To learn more, please contact

Malaysian Children TV Programme Foundation
Michelle Wong • (+6.03) 5569 2755

UNICEF Malaysia
Communication team • (+6.03) 2095 9154



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