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International Children's Day of Broadcasting

Today, media is one of the most widely recognised ways to reach young people ... to help them discover the world they live in, and to find out about their rights and responsibilities.

Radio and TV particularly have a special role to play to help children in this journey: to highlight issues they face, and to open young people’s eyes to opportunities and rights that may not be known to them. The International Children's Day of Broadcasting (ICDB) aims to do just that.

Created by UNICEF, ICDB is anchored on the Convention on the Rights of the Child (CRC) which says that all children have the right, amongst others, to:

§ Participate in decisions affecting their lives.

§ Have their own views and opinions. .

§ Express themselves freely – without fear.

§ Have access to information, including through the media.

§ Their own privacy and to be protected from harmful treatment through the media.

With these rights in mind, UNICEF works to inspire broadcasters around the world to create channels for more children in more circumstances to speak out and be heard.  When children and young people use media to express themselves, it can create awareness in their communities and influence decision-making.

Rights-based media projects can also change adults’ perceptions of children and create opportunities to confront difficult problems like abuse and exploitation. They can lead to more child-friendly communities, where positive role models lead to greater respect for children’s rights and opinions

While ICDB was initially intended to give exposure to the issue of children's rights, over the years, it also has become a day of celebrating children and young people in the media.


To learn more, please contact UNICEF Malaysia's communication team at (+6.03) 2095 9154.






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