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The world’s local bank customers tee-off for UNICEF

© UNICEF Malaysia/2008/Albert
UNICEF’s Dr. Rudi Luchmann receives a contribution of US$ 20,000 from HSBC’s General Manager for Personal Financial Services Mr. Lim Eng Seong. With them is a very happy Mr. Lim Ten Hock, who registered the longest drive of 228 yards at the event.

By Anne Selvarani Albert

KOTA KEMUNING, 21 October 2008 – Equipped with their finest golf gear and all hyped up for the challenge, more than one hundred premier and commercial banking customers came together to tee-off for a worthy cause at HSBC Malaysia’s Amateur Champions Golf Tournament at the Kota Permai Golf and Country Club on 21 October 2008.

Already in its third year rolling, the event was held in support of the United Nations Children’s Fund (UNICEF) programs in Malaysia and is part of the larger global "HSBC in the Community" agenda.

The idea behind the charity event was to donate RM 170 per yard for the longest drive achieved and RM 340,000 for a hole-in-one to UNICEF. Regardless of the results, HSBC pledged to contribute RM 68,000 to UNICEF.

‘Driving’ for a worthy cause

Premier banking customer, Lim Ten Hock (52) was the star of the day when he recorded the longest drive at the fourth leg of the tournament. Lim chalked up a distance of 228 yards on the seventh hole and netted RM 38,760 in the charity drive.

When asked how he felt about his win, a surprised Lim said that he did not expect to emerge as the top big hitter for the occasion. “I came to join this event for fun. As I am only a recreational golfer, it was an outstanding result to register a good drive for such worthy cause” he exclaimed.

Although the biggest catch of RM 340,000 (US$ 100,000) for the hole-in-one was not achieved, HSBC chipped an additional RM 29, 240 and brought the total amount donated to an initial pledge of  RM 68,000.

The funds raised will be channeled into advancing UNICEF’s mission to ensure the health, education, equality and protection of every child. The donations will help UNICEF continue its progress behind three key priority areas in Malaysia: child protection, responding to HIV and AIDS and quality social services for vulnerable children.

A commitment to children and UNICEF 

HSBC has long recognised that with great success comes a great responsibility to give something back to the community. Speaking at the event, the bank’s General Manager for Personal Financial Services said, “Corporate sustainability has always been our priority. We are pleased to partner with our customers to raise funds to support the good work done by UNICEF in Malaysia.”

“Since golfing is a sport with a truly global appeal that caters to the lifestyles of our Premier and Commercial Banking customers, the Kota Permai leg of the HSBC Malaysia Amateur Champions golf tournament provides the perfect opportunity for our customers to come together and play golf for a charitable cause,” he noted.

Over the years UNICEF globally has been very fortunate to have HSBC bank as one of its leading corporate partners.

Outside of Malaysia, HSBC has donated RM 873,000 (US$ 257,000) to support local youth and education programs in Sichuan, China. Donations totaling RM 1.6 million (US$ 480,000) from HSBC business associates and customers who participated in local charity golf events in Indonesia, Philippines and Hong Kong have also been channeled into supporting local youth programs in these countries.

UNICEF’s Social Policy Specialist Dr Rudi Luchmann commended HSBC for supporting UNICEF’s initiatives to cater to the needs of vulnerable children in Malaysia and around the world.

“UNICEF salutes HSBC Malaysia for their commitment and dedication in supporting our vital programs and initiatives that will help meet the needs of children everywhere. We look forward to working in partnership with HSBC to truly make a lasting difference for children in the long term,” he said.





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