Media centre

News Releases

Reporters' toolkit

Ethical guidelines

Hot topics

Children and media

Calendar 2016

Press contacts


New poll: over 80 per cent of children call for more kindness


Children to ‘takeover’ Malaysian media on World Children’s Day

KUALA LUMPUR, 14 November 2017 – More than 80 per cent of 1,036 children from across Malaysia pledged to be kind and respectful to one another, regardless of race, gender or disability, as a way to build a better future according to an opinion poll released today by UNICEF and its partner Kakiseni ahead of World Children’s Day on 20 November.

“I think that the world we live in can be and will be a better place if we start working together, taking care of each other and putting aside our religion, sex and race,” said a 17-year-old girl
from Johor. “We're all still humans at the end of the day and we need to make the world a better place for the next generation.”

On World Children’s Day, about 20 children from different walks of life, including those with disabilities, will ‘takeover’ Malaysian media to make their voices heard.

Over 10 major media partners spanning across TV, radio, print and online will participate in this global movement under this year’s theme, # ForEveryChild . On 20 November, children will
speak up about what matters most to them, either hosting your favourite show, appearing in a TV and radio public service announcements, writing a column or acting as social media managers.

“When given the opportunity, children in Malaysia show us that they are clear about the society they want to see and build in the future – quality education, no violence, solidarity and
kindness”, said UNICEF’s Representative to Malaysia, Marianne Clark-Hattingh. “Throughout the day on 20 November, whenever you tune in to your radio or TV, go online, or read a newspaper, you will see or hear a child to send this message of hope.”

The Children4Change Opinion poll, conducted both online and offline, also found:

● 3 in 4 children want our leaders to provide quality education for every child, including children with disabilities, migrant and refugee children, which remains their primary
concern. Almost as many also want leaders to ensure their safety from all forms of violence, including bullying and corporal punishment.
● Beside education and safety, ending racism and discrimination was among the top five priorities shared by almost 70 percent of children, and over half agreed that solidarity was needed to make the world a better place.
● Encouragingly, the results also revealed that more than half of the children felt optimistic about their future.

Low Ngai Yuen, President of Kakiseni, said, “Freedom to have a voice is such a fundamental right for every child and I believe that the more opportunities that we create for children to
express themselves, the more we feed children’s drive to participate and expand their minds. So let’s open avenues in society where young people are included and accountable. When they
are taught to value accountability, you’ll find that children will do their best to live up to it.”


Note to Editors
To take part in the discussion during the Children’s Media Takeover, hashtag your social media posts with #ForEveryChild, #WorldChildrensDay, #KidsTakeOver and #Children4Change, and
tag @unicefmalaysia.

To learn about the United Nations’ Convention on the Rights of the Child (CRC), visit: (For a full list of media partners and their involvement, refer to the attachment in your press kit.)

About World Children’s Day
World Children’s Day or Universal Children’s Day was established by the United Nations General Assembly as a day of celebration of the state of welfare of children. Officially established on 20 November 1989, Universal Children’s Day marks the day on which the UN General Assembly adopted the Declaration of the Rights of the Child in 1959 and the Convention on the Rights of the Child in 1989.

This World Children’s Day UNICEF aims to empower children to ‘take over’ and come together to speak out on the issues that are most important to them. This is a day for children, by
children. From New York to Kuala Lumpur, children across the world are getting behind the initiative by ‘taking over’ media, politics, sport, business, and entertainment to shine a light on the most pressing challenges faced by their generation.

UNICEF promotes the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere. For more information about UNICEF and its work visit:

About Kakiseni
Persatuan Kakiseni is a registered non-profit organisation dedicated to championing the arts in Malaysia. Since 2001, Kakiseni has been behind programmes to improve audience access to
the arts, including for children, and create more opportunities for local artists. Kakiseni is also the official organiser of the annual BOH Cameronian Arts Awards, Malaysia’s premier performing arts award. Visit: or follow us @kakiseni on social media.

For more information, please contact:

Rachel Choong, UNICEF
(+6) 012 416 2872 -
Lylatul Qadrina Yusman, Persatuan Kakiseni
(+6) 014 935 0755 •




 Email this article

Donate Now

unite for children