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ICDB 2007 – The World We Want

Broadcasters urged to help children and youth define the world they want to live in

KUALA LUMPUR, 30 August 2007 – This year, the International Children's Day of Broadcasting (ICDB) will take place on Sunday, 9 December 2007 with the theme “The World We Want.”

Five years ago, youth from around the world met in New York to attend the Special Session for Children.  The outcome of that meeting was the agenda “Building a World Fit for Children,” which laid out four main priorities:  Promoting healthy lives; Providing quality education; Protecting children against abuse, exploitation and violence; and Combating HIV/AIDS. 

On the fifth anniversary of this agenda, ICDB aims to explore if these goals have been met for children. Through TV and radio, UNICEF hopes young people will have the opportunity to provide suggestions on how to solve existing problems to build a world for children.

Broadcasters in Malaysia, both from television and radio, are encouraged to participate in this day by creating special programs for kids and inviting youth into the studio to participate in the production and presentation of broadcasts. 

Additionally, UNICEF also appeals for broadcasters to invest in local youth by incorporating them in the production process year-round. Children have the right to voice their opinions and the empowering aspect of participation in radio and television encourages them to develop ideas and inspires them to take action.

UNICEF and the International Academy of Television Arts & Sciences will jointly award the International Children's Day of Broadcasting Award to honor broadcasters who capture the spirit of the ICDB. This year, UNICEF has also introduced the ICDB Award for Radio Excellence. Awards for programs produced in 2007 will be presented at the Emmy's in 2008.

International Children's Day of Broadcasting was launched by UNICEF in 1991 to help open the airwaves to young people.


MEDIA QUERIES: Please contact UNICEF Malaysia
Indra Nadchatram: (+6) 013 366 3452;
Izwina Mohd Din: (+6) 012 243 7374;





ICDB 2007 Video PSA

The 2007 ICDB PSA celebrates youth partipation in media activities.

VIDEO  Low | High (Real Player)


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