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Popular TV hosts from 3R appointed National Goodwill Ambassadors for UNICEF Malaysia

© UNICEF Malaysia/2005/Nadchatram
From left: Rafidah, Datin Paduka Marina Mahathir (Executive Producer of 3R), UNICEF Representative Gaye Phillips, Celina and Kartini.

By Indra Nadchatram and Kun Li

KUALA LUMPUR, 15 July 2005 – The three dynamic hosts of the popular television program 3R (Respect, Relax, Respond) were recently chosen by UNICEF to become Malaysia’s first ever National Goodwill Ambassadors. 

The three young women, Celina Khor, Kartini Kamalul Ariffin and Rafidah Abdullah, were selected because of their widespread popularity and their determination to use their profession as a platform to promote children’s rights in Malaysia.

“Celina, Kartini and Rafidah, like all our Goodwill Ambassadors, were chosen for their compassion, their deep commitment to children and women, and their appeal to young people,” said UNICEF’s Representative to Malaysia, Gaye Phillips. “Not only are they articulate, they are also quite well-informed about HIV/AIDS, which is one of our priorities in Malaysia.”

In addition to HIV/AIDS, Celina, Kartini and Rafidah will also focus on other UNICEF priorities in the country, such as the exploitation and trafficking of children, child injuries and accidents. As UNICEF National Goodwill Ambassadors, they will highlight these issues on their TV programs, at public appearances and in workshops. In addition, they will also be involved in fundraising to support UNICEF’s work in Malaysia.

© UNICEF Malaysia/2005/Nadchatram
UNICEF Malaysia’s newly appointed Goodwill Ambassadors: Rafidah Abdullah, Celina Khor, and Kartini Kamalul Ariffin.

“We have always admired the tireless work of UNICEF. We are accepting this role with humility, recognising that there are some concerns that need to be addressed for children and young people in our country. We have always believed that each individual has an opportunity to make a difference, and we hope that we may have a chance to do just that. After all, children are our future," said Celina, Kartini and Rafidah. “And in true 3R-UNICEF style, we will do it in a way that is simple, bold, optimistic and contemporary. We look forward to this amazing journey with UNICEF,” continued the trio.

3R deals with serious issues that affect youth and children with fun and humour. Each episode is filled with role-play, open discussions and interviews. The program was awarded ‘Best Infotainment Program’ at the Asian Television Awards in 2002, as well as the Red Ribbon Media Award by the Malaysian AIDS Foundation for its outstanding coverage of HIV/AIDS issues. It also won silver at the Malaysian Video Awards 2003 for ‘Best Magazine Program’.

“We are truly pleased that these three wonderful young women have agreed to join the UNICEF family. I know they will help bring UNICEF’s mission to the audience who will have the most impact on our future – young people themselves,” added Ms. Phillips.






Learn more about UNICEF Malaysia's Goodwill Ambassadors.

Visit the 3R Official Site.

The AIDS Response


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