Give to children

Invest in brighter futures

Make a regular gift

Corporate giving

Conflict in Gaza

To make a donation


UNICEF’s DDDP Program - Frequently Asked Questions

What is UNICEF’s Direct Debit Donor Program (DDDP)?
UNICEF’s DDDP is a donation program for members of the public who are interested in supporting UNICEF in our mission to help protect the rights and improve the lives of the world’s children on a monthly or 6-monthly basis.

UNICEF works in over 150 countries and territories to promote and protect the rights of children. UNICEF contributes to their well-being through programs that help children in Malaysia and globally survive and thrive to adulthood, providing essential medicines, vaccines, educational, health and emergency supplies. UNICEF also uses our global influence to advocate for the long-term needs of children and women around the world. Because UNICEF is not funded by the United Nations, we depend entirely on regular donations to continue making positive changes for children in Malaysia and around the world.

In the past, we discovered through our interaction with the public that many people wanted to donate to UNICEF more regularly but in smaller amounts. Hence, DDDP is an answer to that request. The face to face approach makes it easier for those who do not have the opportunity to contribute through other channels, such as visiting our office or via direct mail.

How does UNICEF promote the DDDP?
UNICEF’s DDDP is a donation program for members of the public who are interested in supporting UNICEF in our mission to help protect the rights and improve the lives of the world’s children on a monthly or 6-monthly basis.

DDDP is promoted through the face to face channel, because it is an easily accessible and friendly method of providing members of the public a chance to find out more about UNICEF’s work. UNICEF’s DDDP is promoted at a host of venues including events, shopping malls, business and commercial buildings in Kuala Lumpur, the Klang Valley as well as other states throughout Malaysia.

Why does UNICEF use the DDDP as a fundraising channel?

§ The DDDP has been a very successful channel and fundraising source for many charities for nearly ten years. Professional fundraising such as the DDDP is an investment in UNICEF’s future income, we have enough experience with the technique to be able to predict the amount of money that we will raise for children in the future, and we know that this is one of the most inexpensive and efficient ways of engaging donors to support our cause

§ Engaging directly with people in dialogue around children’s rights issues and understanding better what makes Malaysians want to support causes for children

§ All fundraising costs money, be it Direct Mail, Telemarketing or DDDP. Even volunteer fundraising costs money due to the management and coordination of volunteers involved. It is just a matter of getting as much return on investments as possible in order to raise maximum resources for children. DDDP is perhaps the most cost-effective fundraising that we do, and is an important part of supporting our programs for children

Which parties are involved in this DDDP?
There are 3 parties: UNICEF Malaysia, Asian Support Direct Sdn Bhd and SG Global Support Services Sdn. Bhd.

UNICEF has engaged Asian Support Direct Sdn Bhd, a reputable international marketing company, to provide the manpower to promote our DDDP in Malaysia. Asian Support Direct sends out small teams of trained fundraisers known as UNICEF representatives to work for UNICEF on a short term basis and carry out the DDDP at popular venues in Kuala Lumpur, the Klang Valley and other states.

SG Global Support Services Sdn Bhd, our other partner, helps us manage the administrative tasks for the DDDP.

How can I make a monthly or 6-monthly donation to UNICEF?
2 methods: Through Credit Card or via auto-debit from a Maybank (MBB) account.
Note: UNICEF fundraisers are NOT authorised to accept cash donations. Donation method via cheque is ONLY accepted when the donors prefer NOT to donate through their credit cards or MBB bank account.

How does my donation get deducted monthly?
After you make your initial donation, future donations will be automatically charged to your credit card or deducted monthly from your bank account. For example, if you choose to make a monthly donation of RM38 today, your next donation of RM38 will be automatically charged to your account in exactly one month to the day, and each subsequent month thereafter.

Why does the program have monthly or 6-monthly donation schemes?
Monthly giving provides a steady and cost-effective source of income to UNICEF Malaysia. As our country programs are long-term and permanent, your monthly donations allow us to focus on teaching, encouraging and mentoring local communities to build local capacity and help their own children. It also allows us to focus on strategic long-term goals in order to provide permanent solutions to ongoing worldwide difficulties for children. Because monthly and 6-monthly donations are processed automatically, this helps UNICEF reduce our administrative costs— which allows us to spend more on programs for children.

Although part of the United Nations system, UNICEF does not receive any funding from the UN. All of the funding UNICEF receives is provided on a voluntary basis, with about two-thirds of contributions coming from governments, and the other third coming from private businesses and the general public.

Can I make a one-off donation through this program?
No, this is a regular pledge program where your donation is directly debited every month or half-year.

If you are not prepared to make a pledge for a longer period, we also welcome your one-off donation. Every Ringgit is valuable to support our cause for the health, education and protection of children.

One-off donations can be made directly to the UNICEF Malaysia office. Click here.

What happens to the funds raised?
As stewards for the world's most vulnerable children, we believe it is our responsibility to use every Ringgit received from our donors wisely. Donor contributions go directly towards the mission of our organisation, including program services and engaging the public. Donations are channeled into UNICEF’s key focus areas that are based on the Convention on the Rights of the Child:

§ Basic education and gender equality - it has been proven that if you educate girls you raise the standard of living for all family members

§ Young child survival and development - assistance in the early years is crucial if children are to grow and be able to realise their full potential

§ Policy advocacy and partnerships for children's rights - policy analysis is an essential aspect of UNICEF’s work with governments, law-makers, the media, civil society and international organisations on behalf of children and women

§ Child Protection - protecting children from violence, exploitation and abuse is an integral component of protecting their rights to survival, growth and development

§ HIV and AIDS and Children - AIDS is a crisis of worldwide proportions. Medical care and education about HIV and AIDS is a top priority

How is UNICEF funded and how much of UNICEF’s funds goes to children?
UNICEF is funded entirely by voluntary contributions from governments, private individuals and businesses from around the world, as well as foundations. In 2008, UNICEF globally had a gross income of US3.8 billion (RM12.6 billion) from our donors. UNICEF spent 86.4% of this income on programs for children around the world, including Malaysia.

How many years am I pledging to donate for?
As a monthly pledge donor, you are in total control of your own giving. You can cancel or change your gift at any time. UNICEF would like to encourage you to give for as long as possible, as this way you can make more of a difference to the lives of children.

What do I get in return for my pledged gift?
You will receive regular updates on how your money is being spent to help the children of Malaysia and around the world.

What do I need to take with me to make my donation?
These are the details that our fundraisers will require:
  1. Name and IC no.;
  2. Address;
  3. Email address;
  4. Credit Card or Maybank account number.

Will my credit card and bank account information remain confidential?
UNICEF Malaysia adheres to a strict policy regarding donor privacy. Your personal information will be dealt with the utmost confidentiality and will not be released to any third party.

Why doesn’t UNICEF use its own staff for DDDP?
As much as we would like to, we are not able to bear the considerably high cost and expertise in managing and carrying out DDDP. That is why we are partnering with a market leader like Asian Support Direct that specialises in face-to-face marketing. This partnership enables UNICEF Malaysia to save costs and channel much more of your valuable donations directly to our programs that benefit vulnerable children in Malaysia and all around the world.

Why doesn’t UNICEF use volunteers for this program?
“Face to face” fundraising is a regular, professional job that requires long-term commitment, hard work and specific skills. All UNICEF representatives undergo extensive and intensive training by UNICEF Malaysia’s senior management team and Asian Support Direct’s division, Support Direct, before they begin work. While we sincerely thank our volunteers for playing a valuable role in specific fundraising activities, their commitments outside the time that they generously donate to UNICEF mean that they are not the ideal candidates for this particular type of program.

How do I know the authenticity of the UNICEF Fundraisers?
All our fundraisers are required to carry their ID badge. You can also contact us directly (UNICEF contact details as below) for further verification by providing us with the full name or ID badge number of the representative you wish to verify.

I have some feedback regarding a UNICEF fundraiser, who should I contact?
We are always striving to improve the way in which we operate, so we would really appreciate it if you could contact us directly (UNICEF contact details as below) with your feedback regarding our fundraisers. To enable us to better attend to your feedback, please also provide us with the following information where possible:
a. Name of fundraiser
b. Date and location of encounter with our fundraiser

Does UNICEF sell merchandise at its DDDP booths or on the streets?
No. UNICEF does not sell any merchandise at any of our booths nationwide nor do we sell merchandise on the streets to raise funds for our programs.

How do I cancel/ stop my monthly or 6-monthly donation to UNICEF?
Every Ringgit is crucial to carry out the important work we do for children and we hope we continue to merit your important support. However, should you ever need to stop your donation, all you have to do is contact us through the contact details provided below. We will process your request within 2 days. However, please allow a maximum of 30 days for the termination of auto debit or credit card arrangements to take effect. Our contact details can be found below:-

Direct Debit Donor Program (DDDP) Contacts:

UNICEF Malaysia
Wisma UN, Block C, 2nd Floor
Kompleks Pejabat Damansara
Jalan Dungun, Damansara Heights
50490 Kuala Lumpur, MALAYSIA
Tel: 1300 88 0010
Fax: +603 2093 0582
Email :
Office hours: Monday - Friday; 9.00 a.m. - 4:30 p.m.

Asian Support Direct Sdn Bhd – DDDP Marketing arm
Lot M-1, Mezzanine Floor, Block B, HP Tower
12 Jalan Gelenggang
Bukit Damansara
50450 Kuala Lumpur
Tel:  +603 2262 2900 (for inquiries on DDDP/ UNICEF representatives)
Fax: +603 2262 2901
Contact: Karen Lim (Direct Line: +603 2262 2905)

SG Support Services – DDDP Administration arm

Are there other ways to sign up for the pledge program?
Yes, you can contact our office at ; 1300 88 0010 or email to request for the form to be sent to you







Regular Gifts for Children in Malaysia


 Email this article

Donate Now

unite for children