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Q: How will the funds raised be used?

The proceeds of this campaign will be channelled towards UNICEF programs in Malaysia and around the world. This includes child survival and development programs, which encompass the coordination of life-saving public health initiatives, immunisation programs, provision of infant feeding and nutrition rehabilitation services, essential drugs, and provision of access to safe drinking water, among others. As part of our mandate to uphold children's rights, we also carry out programs in the areas of basic education and gender equality, policy advocacy and partnerships, child protection and HIV & AIDS.
In all of these areas, your support will make a difference for children.

Q: Why do the advertisements feature polio and malaria?

We are highlighting polio and malaria interventions as examples of the essential, life-saving and life-changing programs that your contribution can help support. These two diseases are easily preventable, at low cost, and UNICEF has called for urgent action globally.

Q: Where and when will these advertisements be aired?

They will be aired on NTV7, Star World, the National Geographic channel, AXN, the Discovery Channel, DIVA Universal, the Asian Food Channel, The History Channel, The Living Channel and FOX from December 3-16, and January 2-15; 9:30am-7pm.

Q: How can I make a donation?

To contribute to this campaign, please visit





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