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Increasing resources for the world’s children

When it comes to meeting the rights of children around the world, the needs are urgent and ever-present. For instance, some 61 million primary school age children are not in school, and 19,000 children still die every day from largely preventable causes. UNICEF responds with programs in the areas of children's health and survival, basic education and gender equality, child protection, policy advocacy and partnerships, and programs for children in emergency situations.

In order to increase resources for these programs globally and within the country, UNICEF Malaysia is kicking off a television campaign. Advertisements will be aired on 12 channels beginning December 3 and members of the public can make contributions online, by phone or via SMS.

To help UNICEF protect the rights of children worldwide, visit





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