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Inspiring communities and individuals to honour children’s right to be heard

Tune in to Me was originally created by UNICEF and Leo Burnett / Arc Worldwide to honour children’s rights in conjunction with the 20th Anniversary of the Convention on the Rights of the Child (CRC) on Friday, 20 November 2009. In 2010, the Campaign comes alive again in conjunction with the International Children's Day of Broadcasting (ICDB). UNICEF extends our gratitude to each and every one of the media owners and corporate sponsors in Malaysia for coming together to bring to life children's special place in media.


ICDB: 7 March 2010

CRC@20: 20 November 2009





CRC@20 Child Rights Official Site

Celebrating 20 years of children's rights

Tune in to Me Partner

      Leo Burnett/ARC

Tune in to Me website


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