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United against Prejudice and Discrimination


Every child has the right to be safe and free from prejudice and discrimination. Sometimes, however, children themselves unknowingly discriminate against other children basing their prejudices on race, religion, social class, colour, gender, background, obesity, disability, HIV status or other personal characteristics.

Name calling, poking fun, mimicry or not playing with someone because she or he is different are some of the ways children discriminate against their peers. Such behaviours can lead to stigma and social exclusion for many children. Worse, it can also result in abuse, harassment and bullying.

© UNICEF Malaysia/2011

Non-discrimination is crucial to secure a child’s fundamental rights and freedoms. The Convention on the Rights of the Child, a legal treaty which Malaysia ratified in 1995, upholds that no child should be the victim of discriminatory acts; and that children are equally responsible for respecting these rights.

As a society, we must help our children develop positive attitudes. The responsibility to protect children from all forms of discrimination, prejudice and abuse, including bullying, is the responsibility of parents, teachers, and other adults in the community who are in contact with children.

Universal Children’s Day

Teach Respect, in honour of Universal Children’s Day on 20 November, aims to empower adults and children alike to promote fairness, empathy and mutual respect in their communities.

You can help spread this message of respect and acceptance in several ways. In addition to viewing and sharing our Public Service Announcements, you can also join our discussions on Facebook between 14 and 30 November and give your views on bullying, discrimination, tolerance and respect.

Join us. Help create a better world for all children.





Teach Respect

Convention on the Rights of the Child, Article 29(d)

The education of
the child shall be directed to the preparation of the child for responsible life in a free society, in the spirit of understanding, peace, tolerance, equality of sexes, and friendship among all peoples, ethnic, national and religious groups and persons of indigenous origin.

Convention on the Rights of the Child

Malaysia: child rights

Teach Respect: Newsline


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