Upin & Ipin
Malaysia's most famous five-year old twins, Upin and Ipin, joined UNICEF as National Ambassadors for Malaysia in 2013.
The main characters of an award-winning Malaysian animated cartoon series, Upin and Ipin are not just stars of the small screen (with a TV show in its 10th season!), but are also social media darlings with a Facebook following of some 7 million and are active members of their community.
The lovable animated twins live in a fictional village with their elder sister, grandmother and multi-ethnic friends, and learn from the challenges that children face growing up. Through their own personal life lessons, Upin and Ipin learn to adopt positive behaviours that express values such as love, respect, courage and unity.
As UNICEF Malaysia National Ambassadors, Upin and Ipin take their commitment to champion child rights one step further. The boys lend their support for children with disabilities and will help UNICEF with efforts to end violence against children. An early initiative was a special video PSA for International Women's Day encouraging boys to love and support the girls and women in their lives. The twins also participated in UNICEF's global #ENDviolence campaign.
The Upin and Ipin TV program made its international debut via Disney Channel Asia where it is aired/will be aired in 17 territories including Indonesia, Myanmar, Philippines, Thailand, Timor-Leste and Vietnam.