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Direct Mail Fundraising & Retention Officer

UNICEF Malaysia is seeking qualified candidates to fill the staff position described below:

Since 1954, UNICEF Malaysia Country Office has joined forces with the Government and the people of Malaysia to transform the lives of children across the nation. Private Sector Fundraising activities started in 2008, which has since then grown significantly. This post supports the Direct Mail program for both acquisition of new donors and retention of existing donors.

Under the general supervision of the Private Sector Fundraising Specialist, the key responsibilities include:

§ • Direct Mail (DM) Campaign Management: Lead research programs; develop creative materials; In-depth analysis on campaign performance to optimize ROI; Coordinate the production, letter shopping of DM materials;

§ • Database marketing campaign: ensure the effective use and development of the donor management database to allow profitable selection, segmentation, reporting and analysis for acquisition.

§ • Reporting: Prepare forecasts, campaign analysis and reports, and annual reports on all DM campaigns.

§ • Other duties as assigned such as emergency fundraising



§ • University degree in Marketing, Business administration or equivalent professional work experience in the marketing area.

§ • 6-year practical professional work experience in Direct Marketing (such as consumer banking, insurance, telco, FMCG, media/marketing agency) of which at least 2 years in DM marketing. Analytical capacity to do research, evaluate and synthesize information

§ • Ability to work under pressure and meet deadlines.

§ • Strong interpersonal skills – ability to form partnerships and work as part of team. Ability to work in a multi-cultural and international environment.

§ • Excellent communication skills.

§ • Fluent in written and oral English and Bahasa Malaysia.

Successful candidates will be offered an attractive remuneration under the UN system.

All eligible Malaysians are encouraged to apply. Please email your cover letter, resume and supporting documents to: kualalumpur@unicef.org (Marked clearly"Direct Mail Fundraising & Retention Officer" in the subject line) not later than 09 December 2013..

Only shortlisted candidates will be notified.



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