Digital Fundraising Officer
1954, UNICEF Malaysia Country Office (MCO) has worked with the
Government and the people of Malaysia to transform the lives of
children across the nation.
started Private Sector Fundraising activities in 2008 (to fund work
in Malaysia, the ASEAN region and globally), and already has over
85,000 individual donors giving regular monthly gifts via automated
bank transfers, with another 12,000 donors giving one-time gifts.
This post is to ensure that we better conduct our fundraising
communications in digital media to attract and keep donors. Together
with the Communication team, MCO has over 200,000 contacts on
Facebook and the central nature of digital in every aspect of MCOs
work, and the fact that every donor we can engage via such media will
ensure that we raise more money for our work with children, mean that
the post-holder will be a key part of the MCO team.
post focuses on digital marketing and fundraising (on-line and
mobile) to acquire and retain donors as part of the overall
fundraising programme and objectives. Under
the general supervision of the Private Sector Fundraising (PFP)
Specialist, the key responsibilities include:
and implement MCO’s digital fundraising and supporter engagement
strategy, particularly in the area of individual donor fundraising.
implement and modify specific campaigns and activities to maximise
engagement with the public, supporters and potential donors to
convert as many as possible into taking specific actions, preferably
monitor and evaluate the performance of the day-to-day operation of
individual fundraising activities in digital channels such as
on-line, mobile and DRTV – specifically: Individual
Donor programme: To optimize acquisition and retention of pledge
donors and prospect leads generation through digital channels such as
on-line, mobile and DRTV by working closely with all the other
fundraising officers Direct Marketing Campaign for On-line, Mobile
and DRTV Channels: Work directly with Marketing Communications
Officer for content development and with creative and media agency
for production of digital fundraising material and media scheduling.
and submit forecasts; campaign analysis and reports; and annual
reports on all on-line, mobile and DRTV campaigns.
UNICEF’s digital response to humanitarian emergencies and
disasters, with special focus on fundraising campaign/s online and
COMPETENCIES AND EXPERIENCE
University degree in Marketing, Business Administration or equivalent
professional work experience in the Marketing area with a University
degree. 5 years practical professional work experience in
communication, print and broadcast media, or interactive digital
media. Experience of writing and editing is especially important.
year practical professional work experience in Direct Marketing (such
as consumer banking, insurance, telco, FMCG sectors)of which at least
2 years’ experience in digital/new media marketing.
in English and another UN language is required.
of the local working language of the duty station is an asset.
skills’, including internet navigation and various office
applications is required.
player and ability to work in a multi-cultural and international
candidates will be offered Competitive salary and benefits package
under the UN system at NO-A level.
eligible Malaysians are encouraged to apply.
email your cover letter, resume and supporting documents to:
(Marked clearly “Digital
in the subject line) no later than 23rd
note: only shortlisted candidates will be notified.