Links in this section will
take you to new, non-UNICEF websites.
The Oslo Challenge to organizations
working for children is:
to respect the need for independence of the media as a component
of democratic society;
to work together with media professionals to promote and
protect children's rights and to respond to children's needs;
to provide effective media liaison services to ensure that
media have access to reliable sources of information on children's
to facilitate accurate coverage of child-related issues
by developing media liaison policies that discourage misrepresentation
in the interests of publicity and fundraising.
The Challenge to the private sector is:
to take into account the rights of children to access, participation,
media education and protection from harmful content in the development
of new media products and technologies;
to make the best interests of the child a primary consideration
in the pursuit of commercial and financial success, so that today's
children become adults in a global society in which all people are
protected, respected and free.
Find out more
The MAGICbank is a database
of media initiatives from around the world, which showcase best
practice by, with and for children. The bank is searchable by a
variety of categories and will provide useful models for all organizations
working with children, or those who are looking to develop projects.
Entries in the MAGICbank have details of how each project was funded.
There is the opportunity to add further projects to the bank.
The Links and contacts
section of the site, searchable by country or region of origin,
provides a wealth of further sources of information.
Examples of codes and guidelines, declarations and resolutions
that highlight good practice and provide guidance for all organizations
working with children in the media can be found throughout this
site, but particularly in the MAGICmedia
For a full briefing on the issues surrounding children and
the media, go to the MAGICbriefing
section of this site.
Join the MAGIC Network,
set up for professionals and organizations to share media activities
and good ideas by, with and for children, in response to the Oslo
The Child Rights Information Network aims to meet the needs
of all organizations working for child rights. Its website
includes reports, news, events and a section on the media.
To contribute details of weblinks that other organizations
working with children and the media might find useful, just fill
in this form.
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