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The Oslo Challenge of November 1999 saw children, young people, media professionals and child rights experts come together - at a meeting organized by UNICEF and the Norwegian Government - to discuss the development of children's rights and their relation to the media throughout the world.

The Challenge they issued at that meeting - and the MAGIC project which followed it - illustrated the importance of partnerships in developing a truly participative, child-friendly media.

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This project is a Norwegian Government-funded UNICEF project, in conjunction with partners including the following:

The MAGIC website content was developed by Loretta Hieber and Virginie Louis of Media Action International, Mike Jempson and Anna Kelson of The PressWise Trust, and Bruno Romazzotti. Thank you also to Andrea Khan of the Child Rights Information Network.

Website maintenance:
Chris Schuepp
(Young People's Media Network Coordinator)

Original website content development:
Sarah Woodley

Original editor:
Julia Bard

Original design:

Thank you to all the participants of the Oslo Challenge meeting in November 1999, and particularly to Dr June Kane, whose contributions then and afterwards made this website possible.

Every effort has been made to ensure the accuracy of the information contained in this website. However, the views do not necessarily reflect the official position of UNICEF; and no statements, nor do maps and the designations used, imply official endorsement or acceptance by the United Nations.

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