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The OneMinutes Foundation

Address and contact details of the project partners

Chris Schuepp
YPMN Coordinator - UNICEF
Tel: +49 176 2700 1399
Websites: www.unicef.org/magic & www.unicef.org

Sophie Leferink
European Cultural Foundation
Jan van Goyenkade 5
1075 HN Amsterdam, The Netherlands
Tel. +31 - 20 - 573 38 68
Fax +31 - 20 - 675 22 31
Website: www.eurocult.org

Ineke Bakker
The Sandberg Institute
Prinses Irenestraat 19
Amsterdam 285, Netherlands
Tel: +31 20 588 24 00
Fax: +31 20 588 24 01
Website: www.theoneminutesjr.org


Amsterdam, Netherlands, with regional training workshops in Europe and Central Asia in 2003


A OneMinute' is a movie that is one-minute long. Commercials, music videos, Internet animations, films - the influences are many and varied. The one-minute demands sharpness of eye and speed of thought from both viewer and maker. It is an ideal form to experiment in. The first one-minute could be over in a flash and the next could take an eternity. The length of the minute urges the creators to form their ideas clearly, but also gives them optimal freedom.

Aims and objectives

OneMinutesJr. is a new category in the One-Minute Movie Festival, held every November by The Sandberg Institute in Amsterdam. Just like the umbrella festival, OneMinutesJr is not meant to showcase professional movie-making. Rather, it encourages young people to experiment and take advantage of the possibilities afforded by this genre and gain recognition for their creativity and concerns.

Young people between the ages of 12 and 20 from Europe and Central Asia are invited to submit entries and each year the partners involved in the project choose the themes or topics for the competition in close consultation with young people.

A selection of the most creative films is shown during the festival and awards are given to the most outstanding submissions. A jury consisting of three representatives of the sponsoring organizations (ECF, The Sandberg Institute and UNICEF) and three young people make the selection.

All those who enter the competition receive a certificate of participation. Winners receive awards designed by students from The Sandberg Institute, along with a small financial prize. The focus is not on winning or losing, but on building a creative, stimulating community of young people. Each year, the festival has a game-like element that rouses a great deal of discussion in the audience.


The OneMinutesJr. initiative is open to young people aged between 12 and 20.

Target audience

Children and young people aged between 12 and 20, media professionals and broadcasters. Schools, individuals and youth organizations are all invited to apply.

Involvement of children

Children and young people are encouraged to produce their personal one-minute videos and take part in the annual awards project, the OneMinutesJr.
Children and young people are also involved in choosing the themes each year, and in the selection process.

Summary of project

The OneMinutesJr is a competition for children and young people to produce their own one-minute videos and express themselves through this innovative and challenging new media genre.
From 2003, workshops and mentoring will be organized by UNICEF, ECF and The Sandberg Institute to support the efforts made by children and young people in the field of one-minute video production.



European Cultural Foundation

The Sandberg Institute

Strengths of project

Young people express themselves in countless ways, in the words they use, the clothes they wear, the music they listen and dance to and make themselves, in the role models they emulate. All this adds up to youth culture; and more than that, to a vibrant, necessary part of culture and participation in society as a whole. Youth culture is experimental, and sometimes it means being at odds with the mainstream - but often this antagonism is healthy, as it is directed at the worst aspects of modern culture. Too often this attempt to swim against the tide is misunderstood and young people are dismissed as problematic, apathetic, contrary and without clear ideas or solutions. The spontaneous and extraordinary use of new digital media by young people proves that they have a great deal to contribute. This should be acknowledged and encouraged, and a wider platform provided for the fruits of their experimentation.

Stop press

Amsterdam, November 16th, 2003 - George Baramidze (14) from Georgia and Hendrik Krinal (18) from Estonia are the winners of the 2003 OneMinutesJr Awards. Serbian filmmaker Emir Kusturica, announcing the results at the awards ceremony in the Paradiso in Amsterdam on Sunday night, praised the creativity and uniqueness of all the entries and said that the standard of the OneMinutesJr in general was extremely high.

He added: “It was a very tough decision for me, because in a way they are all winners. The fact that they come from so many different cultures and backgrounds makes every film special. But I finally nominated those who have best managed to tell a big story within the discipline of the OneMinute format.”
The OneMinutesJr is a project supported by UNICEF, the European Cultural Foundation and the Sandberg Institute to promote youth participation, youth expression and cultural exchange among young people from Europe & Central Asia. In 2003, more than 100 boys and girls participated in workshops in Budapest (Hungary), Tbilisi (Georgia), Derry (Northern Ireland), Casablanca (Morocco) and Berlin (Germany) and contributed the majority of this year’s entries to the competition.
The jury comprised Serbian filmmaker and UNICEF National Ambassador for Serbia and Montenegro, Emir Kusturica, and two of the young nominees from the 2002 competition. They nominated 12 films for the 2003 Awards – from the UK, the Netherlands, Georgia, Azerbaijan, Uzbekistan, Estonia, Latvia, Slovakia and Moldova.
Hendrik Krinal from Estonia won the open category – “Best of the world” – with his film “Hans” that presents a woodlouse as an average human leading an average white-collar life.
George Baramidze from Georgia won the “Inside – Out” category about social inclusion. His film “Don’t leave child out” shows one of the problems young people face - neglect. The film is a tragicomic presentation of a mother too busy with her social life to even notice her son cannot get into their apartment.
Six of the 12 nominees were present at the event in Amsterdam, among them Hendrik Krinal, the winner of the “Best of the world” category, who received the award from Emir Kusturica.


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