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PRIX JEUNESSE International

Contact details

Ursula von Zallinger, Secretary General
Kirsten Schneid, Organization Manager
PRIX JEUNESSE International
Bayerischer Rundfunk
D 80300 München
Tel: +49 89 5900 2058
Fax: +49 89 5900 3053
Email: info@prixjeunesse.de
Website: www.prixjeunesse.de

Project partners

All radio and TV unions such as:
European Broadcasting Union (EBU)
Asia-Pacific Broadcasting Union (ABU)
Commonwealth Broadcasting Association (CBA)
Arab States Broadcasting Union (ASBU)
Union de Radiodiffusion et Television Nationales d'Afrique (URTNA)
Southern Africa Broadcasting Association (SABA)
Asia-Pacific Institute for Broadcast Development (AIBD)
Friedrich Ebert Foundation (FES)
Goethe Institut Inter Nationes
American Center for Children and Media


The PRIX JEUNESSE is headquartered in Munich, and its biannual festival is held there. Other Foundation activities can take place anywhere in the world.

Other Activities

The PRIX JEUNESSE Suitcase is a quality promotion roadshow, featuring screening and discussion of outstanding and innovative programs from around the world. It can be structured for audiences of media professionals, educators, parents or children.

Training workshops are held worldwide, but most often in Africa, Asia and Latin America. Most are produced in cooperation with local media organizations.


The PRIX JEUNESSE Foundation seeks to improve the quality of TV worldwide for young people by deepening understanding and promoting communication among nations.


Free State of Bavaria
City of Munich
Bayerischer Rundfunk (BR)
Zweites Deutsches Fernsehen (ZDF)
Bayerische Landeszentrale für neue Medien (BLM)

THE FESTIVAL - Aims and objectives

The contest gives recognition to programmes that, within their cultural context, help young people to develop mentally, socially and physically to their fullest potential.

PRIX JEUNESSE endorses the idea that television should be attractive to the target audience and should enable children to see, hear and express themselves and their culture; it should also promote an awareness and appreciation of other cultures.


Programme makers, producers, authors, media journalists, researchers. Members of all radio and TV unions & professional associations, independent TV producers & other TV production companies.

Wider beneficiaries

The producers and programme makers who attend the festival are exposed to trends, new formats and genres. They share theses ideas with their peers, and build international networks with those they met in Munich. The result is new, high-quality programming for the target audience of children and young people.

Involvement of children

PRIX JEUNESSE is a festival for professionals, but in 2000 for the first time, a children's jury made its own selection from the finalist programmes and awarded a children's prize. This was continued in 2002 and will be carried on for 2004.


The PRIX JEUNESSE is awarded to the best programme of each of the following categories:

  • Up to 6 years / Fiction
  • Up to 6 years / Non-Fiction
  • 7 - 11 years / Fiction
  • 7 - 11 years / Non-Fiction
  • 12 - 15 years / Fiction
  • 12 - 15 years / Non-Fiction
  • 7 - 15 years / Light Entertainment


All PRIX JEUNESSE participants are invited to help in selecting the winners according to a specific voting system. Voting takes place after all programmes in a category have been screened and analyzed in discussion groups. Exchanging views and reactions on the contest entries makes the competition's final round the world's foremost creative conference on children's television.
Voters score each programme on four criteria: Idea, Realization, Script and Target Audience. An entry's final score is the average of all votes across all criteria.

  • Target audience
    Is it appropriate for the intended age group?
    Is it culturally relevant?
    Is it successfully entertaining?
    Does it inform?
    Does it respect children and take them seriously?
    Does it empower children?
  • Idea
    Is the idea interesting?
    Is it original?
    Does it have a new approach?
    Does it make the viewer think?
    Does it motivate the viewer?
    Does it achieve its objectives or purpose?
  • Script
    Is the structure or balance good?
    Is the subject well-researched and developed?
    Is the dialogue of high quality?
    Are the characters well-developed and their motivations well-portrayed?
  • Realization
    Is the idea well translated to television (art direction, camerawork, editing etc.)?
    Are the pace and rhythm of the programme successful?
    Is television the best medium for this idea?


Prizes are awarded at a ceremony on the last day of the contest, providing an exciting conclusion to the hard-working festival week. The PRIX JEUNESSE International is awarded to the highest-rated programme in each category. The telecaster receives a globe and certificate.
UNICEF awards a special prize for a programme that helps children to achieve their potential.
The UNESCO Special Prize goes to a programme that promotes cross-cultural understanding.
The BMW Special Prize is given to an outstanding programme from a telecaster with limited production facilities.
A Web Prize is awarded to a children's programme or portal site operated by a telecaster.

Strengths of project

PRIX JEUNESSE is more than a one-week festival in Munich - it is a comprehensive approach to building quality in children's media through creative and critical activities for professional broadcasters and media producers.

That said, the festival itself also contains innovative ideas in its mechanics, such as its democratic voting system and its discussions that give positive weight to the cultural roots of programming.

For the organizer, the strengths are:

  • Enhancing quality in children's television worldwide.
  • Building networks amongst those who are striving to raise the quality of children's TV.

... Challenges

There is never enough funding for everything we want to do!

... Evaluation

PRIX JEUNESSE has become one of the important platforms for children's TV worldwide.

... Lessons learned

"Whatever you plan, initiate, launch, establish - be patient. Things take their time. It took us almost 30 years to gain access and trust in some world regions."

"All I can hope for is that we are a strong player in helping to preserve a healthy media environment for the young."

... Good ideas

Continuity is key. People will only come back to you if they know that you are around and ready to help, give ideas and support.


The PRIX JEUNESSE Suitcase is a most effective training tool that carries the festival's creative and challenging atmosphere worldwide.

The Suitcase comes packed with the best and most innovative entries from each festival. It can be presented to media professionals, educators, researchers, parents and children.

There are two-hour versions and three-day versions; it has been presented to audiences of 1000 people and to small groups of only 10; and it's been conducted in a Babel Tower of languages.

PRIX JEUNESSE is always there to help you pack a Suitcase appropriate to your particular audience or interest. Often, the local office of the Goethe-Institut Inter Nationes will host or sponsor the screening.

For further information contact the PRIX JEUNESSE office in Munich and check out our current events on our webpage: www.prixjeunesse.de


PRIX JEUNESSE WATCHwords Online provides you with update information on PRIX JEUNESSE activities worldwide. Reports on recent Suitcase and training events, announcement of highlights in the field of children's television - PRIX JEUNESSE WATCHwords Online has it all.

The newsletter is published two to three times per year and distributed online to approx. 1.500 colleagues around the globe.

Features and commentaries are welcomed: to submit an article, or to be put on the PRIX JEUNESSE WATCHwords mailing list, contact the PRIX JEUNESSE office in Munich.

Visit our webpage (www.prixjeunesse.de) for the most recent issues of PRIX JEUNESSE WATCHwords Online, or visit our archive.

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