Recover, Rebound, Reimagine

Building a better future for every child in East Asia and the Pacific, post COVID-19

A girl
UNICEF Laos/2020/AKarki


UNICEF East Asia and Pacific issued “Recover, Rebound, Reimagine - Building a better future for every child in East Asia and the Pacific, post COVID-19.”

The report highlights the many ways COVID-19 has further pummelled the region’s 2.2 billion people - families already struggling to put food on the table and educate their children.

The world as we know it has changed. In the space of just a few months, COVID-19 has unleashed itself with alarming speed, leaving no continent or country untouched. While children are not the face of the pandemic, they are among the hardest hit.

From the start, UNICEF and its partners have been responding in full force. Not only to provide immediate support and protection to those who need it the most, but to encourage with governments and other partners, new thinking and strategies to safeguard progress for children in a post COVID-19 world. What will a better future for children look like? The region’s COVID-19 blueprint for action: Recover, Rebound and Reimagine, may help shape the answer.

  • Recover: restoring the provision of essential services – and scaling up successful interventions – to support children, particularly those whose underlying conditions make them even more vulnerable to infection from the virus.
  • Rebound: nurturing children’s resilience and protecting the most vulnerable. For example, supporting governments in the region to ensure cash grant payments for families and an increase in the number of beneficiaries to include the newly poor.
  • Reimagine: tapping into an experimental mind-set to tackle obstacles on the road to creating a more equitable, inclusive and resilient society, one able to better cope with tomorrow’s disasters.

As many of us start to emerge from lockdowns, there is a collective realization that ‘returning to the old normal’ is simply not going to happen. We shouldn’t go back to normal and we won’t, because normal never was.

In conclusion, the report calls for several actions, for example, scaling up and instilling the practice of handwashing as a social norm and the promotion of nutritious, safe and sustainable diets for children and their families and empowering young people to opt for a healthier, sustainable diet in a post-COVID-19 world.

It also asks people to come together - we have a once in a lifetime opportunity to reimagine a better world for children. Let’s do it together. Let’s prove that we are #NotGoingBack

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