Lao Front for National Development Empowers Media as Partners in Lao PDR’s Vaccination Drive

26 October 2023
A nurse giving vaccination.
UNICEF Laos/BVerweij/2013

Oudomxay, October 26, 2023 – The Lao Front for National Development (LFND) and UNICEF recently convened a gathering of media officers from all 18 provinces of Lao PDR to help strengthen their media and communication skills to better promote vaccination, both for COVID-19 and routine immunization, among their communities.

The four-day training organised in Oudomxay province gathered 40 media officers from throughout the country with the purpose of equipping them with the necessary skills to become trustworthy sources of information on vaccination within their communities. Throughout the course, participants had the opportunity to hone their skills in crafting compelling narratives and communicating technical information about vaccines in easy-to-understand language, design posters and infographics for social media, and sharpen their interviewing and photography skills.

Lao PDR has been widely recognized for its exemplary response to the COVID-19 pandemic. The country’s focus on communication campaigns and engaging communities have enabled Lao PDR to swiftly vaccinate the population while effectively conveying health information to the public. However, despite the decrease in daily COVID-19 cases, the virus remains a part of our lives making it essential for media and health professionals to be able to effectively communicate the importance information about vaccination,  including the importance of booster doses for high-risk individuals. Simultaneously, the need to promote routine immunization remains paramount.

Vangtai, a technical officer from LFND in Xaysomboun province, shared her thoughts about the training. "This training has been invaluable for media planning and crafting compelling information pieces tailored to my community. Learning from other provinces broadened our horizons, enabling us to discern effective strategies. Adapting to the evolving media landscape is essential to communicate information about vaccines to promote the health of mothers and children."

The training culminated in a visit to Fan village in Oudomxay province, where the participants had the chance to observe the monthly immunization activities organised by the district health department. Here, they had the opportunity to put their newly acquired skills during the training to practice, showcasing their ability to relay vital information.

Upon the conclusion of this comprehensive training program, the 40 media officers will return to their respective provinces, where they will conduct cascade training sessions on media and content creation to bolster vaccination efforts and foster community trust in the vaccines.

The collaboration for this training was made possible through the support of the Australian Government via the Department of Foreign Affairs and Trade (DFAT) under the Vaccine Access and Health Security Initiative (VAHSI) programme.

As UNICEF Lao PDR celebrates its 50th anniversary of partnership with the Government of Lao PDR, the organization emphasizes its collaboration with the Lao Front for National Development. This partnership facilitates UNICEF's work to reach communities throughout the country, including ethnic group in hard-to-reach areas.

Media contacts

Simon Nazer
Chief of Communication
UNICEF Lao PDR
Tel: +856 2055519681
Tabongphet Phouthavong
Communication Specialist
UNICEF Lao PDR
Tel: +85621 487520;ext=7520
Tel: +856 20 96888890

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