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Colombia wins international children’s television prize with RCN, Citurna and UNICEF’s “One Minute for my Rights”

© UNICEF/Alejandro Escobar
From left to right: Paul Martin, UNICEF, Colombian girls and boys who took part in the project, the TV channel’s Secretary General Juan Fernando Ujueta, RCN Television, people from the children’s program Bichos y yo.

At the recent Third Ibero American Children’s Television Festival, “Prix Jeunesse”, in Santiago de Chile, Colombia won the prize for the “best new ideas” category with its project “One Minute for my Rights”, developed by UNICEF in association with RCN Television

The festival, considered one of the most important in the children’s television market.  It is the Latin American version of the Prix Jeunesse International Festival that takes place every two years in Munich, Germany, and since 1964 has been awarding excellence in television production and contents for children and adolescents.

Children of ages 8 to 14 from four regions of the country – Ocaña and Convención (Norte de Santander); Silvia (Cauca); Carmen de Bolívar (Bolívar) and Ciudad Bolívar (a marginal barrio in the city of Bogotá) wrote, produced and filmed a total of 50 film-minutes, of which the RCN network currently is broadcasting 27.  The film-minutes tell of the reality in which the project participants live, and how they promote, discuss or see their rights violated.

UNICEF has promoted this initiative in partnership with RCN Television, in order to offer an opportunity for children and adolescents living in a great variety of contexts, often unknown to the majority of Colombians, to express themselves.

“If only one of the participating boys or girls stays out of the conflict, if he or she is respected in his or her integrity, if he or she is not forced to work – that’s the most valuable result of “A Minute for my Rights”.  Furthermore, what we are looking for is to have an impact on Colombian society, so all the participants in this project deserve very sincere congratulations,” said Paul Martin, UNICEF Representative for Colombia, upon learning of the award.

 The participants have been able to see their reality from the viewpoint of their rights and to learn, while having fun, about how to make videos with their ideas. RCN joined the initiative, supporting its implementation and broadcasting the videos in its “Bicho” (“Bugs”) slot and in other spaces in its programming.  Citurna Ltda. is the partner that has coordinated the creation and production, with technical support from UNICEF.

In Chile, more than a hundred persons attended the projection of the 55 programmes in competition at the Third Ibero American Children’s Television Festival, Prix Jeunesse 2007.  More than twenty foreigners travelled to Chile to deliberate and exchange ideas on programming for children and youths, and after two days of debates the prize-winners were announced.

The closing and awards ceremony was led by the president of the National Television Council, Jorge Navarrete Martínez, TVN Executive Director Daniel Fernández, FEDEPADRE President Alfonso Canales and Prix Jeunesse International Director Maya Goetz.

Other winners of the Ibero American Prix Jeunesse 2007:

  • “Mininho Maluquinho” from Brazil, category 6 to 11 years, Fiction.
  • “El Show de las Once” (“The Eleven O’clock Show”) from Mexico, category 12 to 15 years, Fiction.
  • “Tonky” a Brazil-Uruguay co-production, category Up to 6 years, Fiction.

For further information
Sara Franky, sfranky@unicef.org, UNICEF Colombia


UNICEF is on the ground in over 150 countries and territories to help children survive and thrive, from early childhood through adolescence.  The world’s largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS.  UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments.


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