BNP Paribas Cardif supports UNICEF in preventing overweight and obesity in children in Latin America
This agreement will benefit almost 50,000 children and adolescents, and it will impact 1 million indirect beneficiaries across five targeted Latin American countries.
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CHILE/PANAMA, 7 April 2022.– On this World Health Day, 7 April 2022, BNP Paribas Cardif and UNICEF join forces to prevent children with overweight and obesity in Brazil, Chile, Colombia, Mexico, and Peru. This new regional partnership targets school-age children, caregivers and school staff, aiming to help almost 50,000 children and adolescents, and impact 1 million individuals across the wider community. The company supports UNICEF’s efforts in promoting awareness, knowledge, and practices regarding healthy lifestyles in schools, households, and recreational centres in the five selected countries.
BNP Paribas Cardif’s contribution comes at a time when the fight against overweight and obesity is more important than ever. As COVID-19 hit Latin America and the Caribbean (LAC) particularly hard, the devastating socio-economic impact of the pandemic also translated into much poorer and unhealthier diets for children in the region. Not only are 3 out of every 10 children and adolescents aged between 5 and 19 overweight in LAC, but also people with overweight , who contract COVID-19, are at greater risk of suffering serious consequences.
“The pandemic has harmed the nutrition of children and adolescents across Latin America and the Caribbean. Many parents have struggled to put nutritious food on the table, and children have been eating more unhealthy food. The most vulnerable have missed out on school meals during almost two years of school closures,” said Jean Gough, UNICEF Regional Director for Latin America and the Caribbean. “All families should be able to access nutritious food and be empowered to make healthy lifestyle choices. We thank BNP Paribas Cardif for sharing this belief and supporting UNICEF’s childhood overweight prevention programmes to help children and communities thrive.”
Contributing towards multiple initiatives tailored to each target country, the partnership aims at creating healthier environments for all children in and outside of school, while also empowering school-age youth, caregivers and the wider community to make healthy choices and advocating for those.
“Today more than ever, BNP Paribas Cardif wants to give everyone the opportunity to preserve their health and that of their family. The pandemic, which has revealed that overweight and obese people are more at risk of developing this disease in a serious way, and this reinforces our conviction about the importance and urgency of focusing on this issue” said Francisco Valenzuela, the regional CEO for Latin America at BNP Paribas Cardif. “We are proud to have entered a partnership with an expert organization like UNICEF. This agreement supports tailored responses in Brazil, Chile, Colombia, Mexico and Peru to face the growing prevalence of overweight and obesity.”
Thanks to BNP Paribas Cardif’s contribution, UNICEF will implement several activities such as the identification of elements of obesogenic environment in schools, the delivery of training around healthy habits, and the reinforcement of peer-to-peer advocacy among children and adolescents on the importance of eating healthy and being active.
By partnering with UNICEF, BNP Paribas Cardif contributes to the creation of healthier and more accessible food environments for children in the region to prevent childhood obesity.
 Source: NCD-RisC, Child & Adolescent Body-Mass Index, <https://ncdrisc.org/data-downloads-adiposity-ado.html>.
UNICEF works in some of the world's toughest places, to reach the world's most disadvantaged children. Across more than 190 countries and territories, we work for every child, everywhere, to build a better world for everyone.
For more information about UNICEF and its work for children, visit www.unicef.org/lac/en.
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About BNP Paribas Cardif
The world leader in bancassurance partnerships and creditor insurance, BNP Paribas Cardif plays an essential role in the lives of its customers, providing them with savings and protection solutions that let them realize their goals while protecting themselves from unforeseen events. As a committed insurer, BNP Paribas Cardif works to have a positive impact on society and to make insurance more accessible. In a world that has been deeply transformed by the emergence of new uses and lifestyles, the company, a subsidiary of BNP Paribas, has a unique business model anchored in partnerships. It co-creates solutions with more than 500 partner distributors in a variety of sectors (including banks and financial institutions, automotive sector companies, retailers, telecommunications companies, energy companies among others), as well as financial advisors and brokers who market the products to their customers. With a presence in 33 countries and strong positions in three regions – Europe, Asia and Latin America – BNP Paribas Cardif is a global specialist in personal insurance and a major contributor to financing for the real economy. With nearly 8,000 employees worldwide, BNP Paribas Cardif had gross written premiums of €32.6 billion in 2021.
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For more information, contact:
BNP Paribas Cardif LATAM
Agustina Solinas - firstname.lastname@example.org
Ignacio Hiriart – email@example.com
Pablo Campos – firstname.lastname@example.org
Source: Finaccord 2018.
Source: Finaccord 2021.